Technical Marketing Manager

About DOT Compliance Group (DCG)

At DOT Compliance Group, our mission is to deliver compliance solutions to transportation companies with practical expertise and a forward-looking vision for the industry. We’re investing in leadership and technology to serve customers at an extraordinary level, and we’re building a culture where people feel valued, supported, and empowered to grow.

The Role

We’re hiring a Marketing Manager (Technical) who blends hands-on digital marketing expertise with a rigorous analytics mindset. You’ll turn strategy into action across direct mail, email, paid/organic search, social, chat, voicemail, and emerging platforms, while holding vendors accountable for performance and accuracy. You’ll partner with agency resources and own the data, tools, and processes that drive measurable growth.

What You’ll Do

• Build, execute, and optimize multi-channel campaigns (email, paid social, SEM/SEO, direct mail, chat/SMS/voicemail), aligning daily execution to quarterly/annual goals and KPIs.
• Own analytics & measurement: Google Analytics (GA4) and Google Tag Manager (GTM) setup, event tracking, attribution, cohort analysis, funnel performance, testing plans, and insight reporting to leadership.
• Lead website improvement initiatives: diagnose issues, prioritize conversion rate optimization (CRO) opportunities (A/B testing, UX simplification, speed/technical SEO), and guide a phased site revamp to improve conversion and content accuracy.
• Manage and challenge vendors: establish service level agreements (SLAs), validate performance data, audit deliverables (creative, targeting, reporting), and “call the balls and strikes” when something isn’t accurate.
• Operationalize automation & AI: deploy marketing automation workflows, audience segmentation, lead scoring, journey orchestration, and responsible AI-enabled efficiencies.
• Coach the team (specialists/coordinators): set clear expectations, provide feedback, develop skills, and model data-driven decision-making.
• Ensure compliance with CAN-SPAM, CCPA/CPRA, and CASL standards; partner with stakeholders to keep lists, consent, and messaging clean and compliant.
• Publish and maintain calendars & project plans, ensuring deadlines, budgets, and deliverables stay on track.
• Report results: present KPI dashboards and recommendations; translate findings into next-best-actions and iterative plans.

What You’ll Bring

• 5+ years of progressive B2B marketing experience, including 2+ years managing people or leading complex multi-channel programs.
• Deep proficiency in GA4, GTM, and marketing analytics (events, custom dimensions, attribution, dashboarding); strong Excel/Sheets or BI skills.
• Hands-on SEO/SEM & paid social (keyword strategy, bidding, creative testing, landing page alignment).
• Marketing automation & CRM experience (journey flows, segmentation, lead scoring, nurture design).
• Proven website/CRO track record (A/B testing, content structure, UX simplification, technical SEO collaboration).
• Vendor management: contract literacy, SLA creation, performance audits, and constructive escalations when data or deliverables don’t meet standards.
• Compliance literacy (CAN-SPAM, CCPA/CPRA, CASL) and data hygiene best practices.
• Industry familiarity with transportation/DOT compliance is a plus.
• DFW residency required.
• Ability to meet DCG’s remote-work tech standards (BYOD, secure access tools, reliable internet) per company policy.

Work Model, Relocation & Sponsorship

• This position is hybrid with on-site requirements in Bedford, TX.
• Must reside in the DFW area; no relocation assistance.
• U.S. work authorization required; no sponsorship available at this time.
• Remote work requires adherence to DCG’s IT Systems policy (secure tools, VPN/endpoint, internet standards).

This is a summary of the primary accountabilities and requirements for this position. The company reserves the right to modify or amend accountabilities and requirements at any time at its sole discretion based on business needs. Any part of this job description is subject to possible modification to reasonably accommodate individuals with disabilities. Equal Opportunity Employer/Veterans/Disabled

Pay: $60,473.68 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Ability to Commute:

• Bedford, TX 76022 (Required)

Work Location: Hybrid remote in Bedford, TX 76022