Technical Sales Manager

Duties & Responsibilities

Technical Sales Manager

1. Sales Strategy & Business Development

• Develop and execute sales and business development strategies for food ingredients, flavors, seasonings, and functional blends in line with company goals.
• Identify and develop new business opportunities in snacks, bakery, dairy, beverages, sauces, meat processing, ready-to-eat, and FMCG sectors.
• Expand customer portfolio through direct sales, distributors, and contract manufacturers.
• Analyze market trends, customer demands, and competitor products to strengthen market positioning.
• Achieve assigned sales targets, revenue growth, and profitability objectives.

2. Technical Sales & Application Support

• Provide technical guidance to customers on product selection, formulation, dosage, and application.
• Assist customers in product development, reformulation, and cost optimization while maintaining quality and regulatory compliance.
• Conduct product trials, sensory evaluations, and application testing at customer sites or company labs.
• Troubleshoot technical issues related to flavor performance, shelf life, stability, and sensory profile.
• Act as a key technical liaison between customers and internal R&D, QA, and production teams.

3. Product Development & Innovation Support

• Collaborate with R&D to develop customized flavors, seasonings, and functional blends based on customer requirements.
• Support new product launches, including technical documentation, sampling, and customer trials.
• Provide market feedback to guide innovation, reformulation, and improvement of existing products.
• Assist in evaluating new raw materials and suppliers from a technical and regulatory perspective.

4. Key Account Management

• Manage and grow key national and regional accounts, ensuring long-term partnerships.
• Negotiate pricing, contracts, and supply agreements within approved authority limits.
• Ensure timely order processing, production coordination, and delivery schedules.
• Monitor customer satisfaction and handle complaints in coordination with QA and production teams.

5. Regulatory, Quality & Food Safety Compliance

• Ensure all products and sales activities comply with Pakistani food regulations, including:
• Support compliance with Halal certification, ISO 22000, HACCP, and FSSC 22000 requirements.
• Provide customers with technical data sheets, ingredient declarations, allergen statements, MSDS, and COA.
• Ensure formulations comply with food safety, labeling, and permissible additive regulations.
• Support internal and customer audits related to food safety and quality.

6. Distributor & Channel Management

• Appoint, train, and manage distributors and sales partners across Pakistan.
• Provide technical and commercial training to distributors’ sales teams.
• Monitor distributor performance and recommend improvements or corrective actions.
• Support distributors in key customer visits and technical presentations.

7. Sales Team Leadership & Coordination

• Guide and support sales executives with technical product knowledge and application expertise.
• Conduct internal training sessions on products, applications, and market segments.
• Coordinate with production, procurement, QA, logistics, and finance teams for smooth operations.
• Support management in manpower planning and sales force development.

8. Market Research & Reporting

• Conduct regular market surveys and customer visits to gather industry insights.
• Monitor competitor activity, pricing trends, and new product launches.
• Prepare sales forecasts, monthly performance reports, and technical summaries for management.
• Assist in budgeting and annual business planning.

9. Commercial & Financial Responsibilities

• Ensure profitable business by managing pricing, discounts, and margins.
• Coordinate with finance for credit approvals and recovery of outstanding payments.
• Minimize commercial risks by assessing customer creditworthiness and market conditions.

10. Customer Relationship & Brand Representation

• Build and maintain strong relationships with food manufacturers, R&D teams, and quality departments of customers.
• Represent the company at food exhibitions, trade shows, and industry events.
• Promote the company’s brand as a reliable and technically competent food ingredient supplier.

11. Continuous Improvement & Professional Development

• Stay updated on food technology trends, flavor innovations, regulatory changes, and consumer preferences.
• Participate in training programs, seminars, and supplier workshops.
• Recommend process improvements to enhance product quality, customer satisfaction, and operational efficiency.

Eligibility Criteria;

· Qualification ; Food Technologist (Msc – Food Science/ Technology)

· Professional Experience ; 5-7 years in Food, Flavours industry in sales & marketing (relevant / same domain)

· Age Bracket; 35 – 40 Years

Job Type: Full-time

Pay: Rs120,000.00 - Rs150,000.00 per month

Work Location: In person