Job Responsibilities:
Responsible for delivering volume goals, timely receivables collection by ensuring demand generation & fulfillment process execution:
-
Season wise Crop Wise Volume delivery
-
New product (RC1-RC3) launches & volume scale up as per mandate
-
Ensure timely collection of receivables
-
Market Promotions & Travel Spend Budget adherence
-
Ensure 3R & 3I program execution
-
Activity calendarisation & execution
-
Pravakta selection, appointment, evaluation as per SOP & realignment as per focus village
-
Strong execution of product & campaign communication with designated proper tools utilization
-
Parivaar member selection, enrollment, business planning & engagement
-
Execute Retail engagement activities for improving- Retail penetration, depth & counter share
-
Need based distributor selection & appointment recommendation for improving channel strength
-
Execute product testing, Pravakta sampling targets as per mandate
-
Adherence with given Sales Return target
-
Temp manpower screening, identification, training, supervising for effective demand generation
-
Data/ information generation for Block analysis/Resource planning
-
Ensure utilization ICT tools for tracking and reporting through temp resources
-
Adherence to defined company values & policies
-
Graduate/Postgraduate in Agriculture or related field.
-
5–7 years of experience in agri-input sales, preferably in seeds.
-
Strong network and familiarity with the assigned territory.
-
Excellent communication, negotiation, and sales planning skills.
-
Willingness to travel extensively in rural/agricultural regions.
-
Proficiency in local language (mandatory), along with English and Hindi as applicable.
-
Deep understanding of seed varieties and agronomic practices.
-
Experience in organizing and leading field-level marketing initiatives.
-
Ability to analyze sales data and adapt strategies accordingly.