TikTok Content Creator

Javaheri Group is searching for a dedicated and energetic Content Creator who specializes in high-volume, engaging short-form video content, primarily for TikTok and Instagram Reels. This role is a creative powerhouse, focused on capturing the essence, ambiance, and culinary moments of our premium cafés and restaurants in Dubai and transforming them into viral-ready videos that drive massive brand awareness and foot traffic.

Key Responsibilities & Video Focus

TikTok & Reels Production (Primary Focus)

• Conceptualize, film, and edit a high daily/weekly volume of trending short-form video content (TikToks/Reels) that is engaging, authentic, and native to the platform style.
• Rapidly identify and leverage trending sounds, filters, challenges, and formats relevant to the Dubai F&B and luxury lifestyle audience.
• Create diverse video styles, including:
• "Day in the Life" or "POV" style videos showcasing venue ambiance and staff interactions.
• "What I Eat in a Day" or "Food Review" styles highlighting signature dishes.
• Cinematic, ASMR-style content focused on food preparation and textures.
• Event promotion and launch teasers that create FOMO (Fear Of Missing Out).
• Manage the end-to-end video pipeline, including scripting/storyboarding, filming on-site, editing, optimizing captions/hashtags, and posting.

Visual Content & Strategy

• Collaborate closely with the Marketing Manager to develop a video-first content calendar that aligns with promotional campaigns and seasonal offerings.
• Ensure all video and supporting photo content meets the luxury brand standards while maintaining the fast-paced, unpolished feel required by TikTok.
• Monitor video performance analytics (views, shares, engagement rate, completion rate) and iterate quickly on successful formats to maximize organic reach.
• Assist in organizing and executing video shoots for influencer collaborations and UGC (User-Generated Content) initiatives.

Qualifications & Skills

• Minimum 2 years of experience as a Content Creator with a proven portfolio heavily weighted toward TikTok and Instagram Reels.
• Expert-level proficiency in mobile video editing apps (e.g., CapCut, InShot) and basic knowledge of professional editing software (e.g., Adobe Premiere Pro) is a plus.
• Deep, current knowledge of TikTok culture, algorithm dynamics, and trending audio/video styles in the F&B/lifestyle space.
• Must be comfortable being a face and voice for the brand, occasionally presenting on-camera.
• Exceptional eye for food styling, lighting, and cinematic composition even in fast-paced, unpredictable shooting environments.
• Highly creative, proactive, and resilient—able to manage multiple projects simultaneously and work independently on-site at various venues across Dubai.

Job Type: Full-time

Pay: AED3,000.00 - AED6,000.00 per month