Trade Marketing Category Executive

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly , Evony , and Goodcare in personal healthcare; Bingo , Gleen , Test , and Has in home care; Papia , Familia , Teno , and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10.000 people across its operations. Hayat operates 21 production facilities in 8 countries , including Turkey, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia & Americas, Middle East & Africa, and Asia Pacific Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.

We are looking for a “Trade Marketing Category Executive” to be assigned in our Trade Marketing Organization. This position will work in partnership with Sales and Marketing teams and reports to the Trade Marketing Category Manager.

QUALIFICATIONS

• Bachelor’s/Master’s Degree in related departments of universities,
• Minimum 8 years of experience in Trade Marketing and Sales within FMCG sector, (Especially Key account customer management experience, especially in the modern channel)
• Clear understanding of markets, sales and distribution, competitor activity, category management and business insights in the FMCG context,
• Having modern channel sales experience is a must.
• Proficiency in English, both written and spoken,
• Effectively using MS Office programs,
• Strong communication and analytical skills, competent in planning and reporting,
• Can drive actively and having no restriction of travel.

JOB DESCRIPTION

• Competitor analysis, understanding market trends and insights, customer dynamics.
• Generation of action plans for sales channels to seize opportunities and mitigating threats.
• Contributing to joint business planning of key customers for the responsible category.
• Creating and leading trade marketing / category operation strategies in order to reach the targets of the responsible category (sales volume, turnover, profitability, market share).
• Preparation of channel and customer-based promotion strategy in line with brand marketing plans.
• Development of portfolio pricing and trade promotion investment strategy for all the channels.
• Be the bridge between Marketing and Sales to ensure the transition of marketing plans into action on the field with perfect execution.
• Preparation and monitoring the execution of trade promotion/activity plan.
• Following financial performance of the categories and finding further opportunities to strengthen business growth. Important contributor to achieve P&L targets. To ensure reaching the maximum sales potential by aligning sales forecasts, production & delivery capacity usage with necessary interventions when needed to close the gap to reach sales targets or utilize further opportunities.
• Seamless management of strategic pricing and its execution powered by effective price list management of the sales channels.
• Taking necessary actions for product portfolio penetration and listing performance tracking, reporting and improvement.
• Proactive mix management in coordination with finance, sales, and marketing and in line with the customer constraints and the corporate guidelines.
• Effective budget management.
• Determination of the strategy of sales activities and campaigns, implementing, monitoring, and reporting the results.

What We Offer You

• Hybrid Way of Working
• Dining Hall Service for Office Work days / Digital Meal Voucher for Work from Home days
• Employee Shuttle Service
• Comprehensive and flexible private health insurance
• Wezone Flexible Benefits Program:Yearly Fuel & Bayram Allowence, Discounted price deals for wide range of products & services, Educational support for the children of the employees are included in the flexible fringe benefits application.
• Monthly Nutrition and Hygiene Products Provision
• Monthly Internet Allowence
• Rewards and Recognition Program : Defining Wezone points for special days, anniversaries, performance
• Diaper support up to 4 years old child & diaper support for 1st degree relatives of employees
• Seniority Award Support
• Avita: Employee assistance hotline & counselling
• Hobby Clubs

At Hayat, we conduct fair and inclusive hiring processes. We do not tolerate prejudice or discrimination based on language, religion, ethnicity, race, age or gender. Our recruitment process is solely based on the alignment with the job description, measurable and objective assessments, and competency-based interviews.

Get to know us

If you want to know more about us and what we do, then visit our website: https://www.hayat.com/en-tr/

Instagram: https://www.instagram.com/hayatkimya/

Clarification Text for Employee Candidate: https://www.hayat.com/aydinlatma-metni/aydinlatma-metni.htm