Trade Marketing Manager - Qatar/Bahrain

We are looking for a motivated and detail-oriented Trade Marketing Manager to support the execution of trade marketing strategies in Bahrain& Qatar, that drive brand visibility, customer engagement, and sales across retail channels.

Description:

• Support in Campaign Execution:

Assist in implementing trade marketing campaigns and in-store activities across various retail and distribution channels.

Plan with the sales team leaflet/secondary by customer & channel

• Point of Sale (POS) Materials:

Coordinate the production, delivery, and placement of POS materials and ensure proper branding across outlets.

• Retail Audits & Visibility Checks:

Conduct store visits to ensure planogram compliance, visibility of promotional materials, and execution of trade activities.

• Promotions & Activations:

Assist in organizing and tracking promotional campaigns and in-store activations to drive footfall and conversion.

• Data Analysis & Reporting:

Gather data from trade promotions and assist in preparing performance reports (e.g., ROI, sales uplift, market feedback).

• Collaboration:

Work closely with sales, brand, and logistics teams to ensure alignment of marketing efforts with business objectives.

• Budget Tracking:

Support in tracking and monitoring marketing spend vs budget for trade initiatives.

• Market Insights:

Help collect and compile competitor and category insights from the market.

• Shopper marketing :

Understanding shopper marketing events for tier 1 & tier 2 & working closely with customers.

• Forecasting :

Assist in building up yearly forecast by channel / category.

• D&A

Managing D&A along with customers / tracking it by account with ROI / enhancing marketing support with marketing manages.

• Financial background

Supporting finance team on building new VC , new SKU’s / category / working with customers accounts team on getting better ROI.

QUALIFICATIONS, EXPERIENCE, & SKILLS

Academic and professional qualifications:

• Bachelor’s degree in business administration from a reputed University; specialization in Marketing / Sales Management preferred

Experience:

• 7+ years of experience in consumer products / packaged goods sector / Frozen Products .
• Business knowledge in the Lower gulf ( Qatar – Bahrain )
• Experience in Trade Marketing / Category Management is required 4+ years
• 3+ years of experience in KA’s – FS – Traditional Trade
• 5+ Years of Experience managing P&L with different brands .
• 4+ years of GCC ( Qatar & Bahrain ) with different brands B2B & B2C
• 3+ Years of Key accounts experience National Accounts / Tier 2 & Tier 3