Category Manager

Portfolio Management & Performance Analysis:

• Manage the category’s P&L, pricing, demand planning, and forecasting.
• Prepare and analyze monthly depletion reports, sales trends, and inventory levels

to inform strategic decisions.

• Assess new product performance and generate support reports for decision-

making.

• Conduct weekly market and competitor analyses to identify opportunities and

risks.

• Maintain and refine the portfolio based on market trends and customer

preferences.

• Monitor slow-moving and implement strategies for increased sales or delisting.

Product Sourcing & Supplier Relations:

• Identify, source, and assess new products aligned with international trends and

customer demands.

• Request pricing information and negotiate supplier terms for favorable conditions.
• Maintain communication with suppliers to ensure product availability and accuracy

of information.

• Evaluate the sustainability of new products for long-term portfolio inclusion.

Market & Customer Engagement:

• Develop and execute strategies for on-trade and off-trade activities to increase

visibility.

• Collaborate on list development and facilitate education initiatives.
• Organize and lead events to promote offerings and foster customer loyalty.
• Engage directly with clients to address inquiries and enhance their experience.

•
Sales & Business Development Support:

• Collaborate with department heads to integrate the portfolio into their initiatives.
• Support sales teams with list/menu development and trade proposals.
• Lead retail merchandising efforts to maximize sales opportunities.

KEY RESPONSIBILITIES, ACCOUNTABILITIES AND ACTIVITIES

• Provide regular training sessions for sales and retail staff to enhance product

knowledge.

• Ensure staff are equipped to effectively engage and educate customers.

Reporting & Data Management:

• Deliver accurate reporting via Salesforce/CRM and BI dashboards (Power

BI/Tableau).

• Track market/competitor activities and recommend strategic actions.
• Regularly analyze data to refine strategies and improve portfolio performance

BACKGROUND, QUALIFICATIONS & EXPERIENCE

Qualifications

• WSET Level 3+ (Level 4 / CMS certification preferred).
• 5+ years of experience in wine/category/commercial roles, with GCC experience

preferred.

Skills

• Strong commercial acumen related to pricing, margins, and stock control.
• Confident presenter and skilled trainer capable of educating diverse audiences.
• Proficient in Salesforce/CRM and data visualization tools like Power BI/Tableau and

Excel

Job Type: Full-time