Trade Marketing Manager

The Job: As the Trade Marketing Manager UAE, you ll be part of our Middle East Marketing team working as an on-site employee. You ll be responsible for planning and executing trade marketing strategies to drive in-store visibility, shopper engagement, and sales growth for Black+Decker s SDA, Power Tools /portfolio in the UAE market.

You ll get to:

• Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape.
• Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers.
• Lead the deployment of POS materials, merchandising, and retail activation programs.
• Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively.
• Support all new product launches with impactful in-store activation and local consumer insights.
• Monitor market trends and competitor activities to recommend actions that maintain a competitive edge.
• Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans.
• Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager.
• Manage local agency and vendor relationships necessary for creative and activation support.
• Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity.