Trade Marketing Manager

Role: Trade Marketing Manager

Location: Chennai

Experience: 5 10 years (FMCG Trade Marketing)

Key Responsibilities

• Plan and execute brand activations (sampling, stalls, colleges, malls, RWAs).
• Drive trade promotions, retailer schemes, display contests, and visibility programs.
• Manage merchandising, POSM/POP, FSUs, and in-store branding.
• Coordinate outdoor branding (hoardings, bus branding, wall paintings).
• Manage field teams, promoters, and activation agencies.
• Conduct market visits to ensure execution quality and gather insights.

Candidate Profile

• 510 years experience in FMCG trade marketing / BTL / activations.
• Strong GT & MT exposure.
• Proven vendor and field team management skills.