Trade Visibility Manager

Job Purpose:

• This role involves executing trade marketing operations pertaining to trade development, merchandising & visibility and sales promotions to ensure effective brand visibility.

Job Responsibilities:

Trade Development

• To ensure that correct POP (Point of Purchase) data is fed in the system through random authentication checks in the markets with help from S&D team
• Execution of regional BTL plan in alignment with HQ plans & Strategies
• Co-ordination and communication of product, price and pack related changes to Trade Marketing team.
• Arrangement of retailers training for new products/packages launches while coordinating with Admin/Training and S&D team
• Planning, arranging and distributing giveaways to develop long lasting trade relationship

Merchandising and Visibility:

• Execution of annual merchandising plan
• Responsible for permanent on store/in store branding and merchandising like shop fascias /Canopies/availability signs/ window graphics/counter branding, Franchise branding etc - creating touch point for the brand
• Out of home visibility through wall branding and identification/development of low cost and quality branding opportunities
• Assessment of temporary merchandising material quantity and arrangement of desired quantity, further prepare a plan for POSM distribution to S&D team
• Responsible for effective utilization of POSM by Merchandisers and ensure Merchandisers placements at Franchise as per agreed SOP. Keep track of all the utilized and in stock POSM.
• Training and Development of Merchandisers to ensure high degree of visibility.
• Develop KPIs setting and monitoring mechanism for the merchandisers in consultation with S&D teams
• Ensure quality and timely execution of all trade marketing activities by the vendors
• Develop a mechanism of check and balance for the distribution of Giveaways to end users and retailers
• Owning responsibility for the execution of all regional programs designed to increase presence

Sales promotions:

• Planning and development of all localized sales promotion activities in consultation with local S&D teams.
• Owning responsibility for the execution of all regional programs designed to increase sales
• Setting and agreeing the KPIs and key deliverable for the Sales promotion activities with the local S&D teams
• Post evaluation of the activation against the set KPIs and deliverable
• Communication and sign-off of all the agreed sales promotion plans with HQ after approval from RD
• Arrangement of budgets/POS and other support material for the smooth
• Execution of the sales promotion activities. Execution, Monitoring and evaluation of Vendors performance for the localized and national Sales promotion plan Audit of Sales activities

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• Must have a Bachelor's Degree. Degree in Business Administration or relevant disciplines shall be preferred.

Work Experience:

• Up to 3 - 4 years of experience is required.