Trade Visibility Specialist

Trade Visibility Specialist

Location: Karachi, Sindh (PK)

Purpose of the Job

The position is responsible for leading merchandising program operations, vendor management, and ensuring effective in-store execution across various trade channels. This role focuses on designing channel-wise look & feel, developing visibility KPIs, and optimizing trade programs for better shopper engagement and compliance tracking.

Job Description

• Lead merchandising program operations and manage vendors efficiently.
• Design channel-specific look & feel toolkits based on shopper needs.
• Develop planograms for various trade channels.
• Establish visibility KPIs for trade execution and compliance tracking.
• Create interactive and efficient tools for modern trade.
• Act as a bridge between marketing and regional stakeholders .
• Define trade classifications and ensure ROI assurance in trade programs.
• Develop visibility strategy based on channel and shopper needs .
• Lead merchandising solutions and automation efforts.
• Implement picture of success, performance dashboards, and payout methodology .
• Track and align regions for OSA (On-Shelf Availability), SOS (Share of Shelf), Productivity, and Visibility compliance .
• Design and manage the look & feel of trade channels for an improved shopper experience.
• Collaborate with the brand team for artworks and promotional tools for trade activities.
• Manage vendors for designing creative and efficient promotional tools, POSM (Point of Sale Materials), and modern trade categories .
• Perform any other assignment as assigned by the superior as and when required.

Experience & Qualification

• Minimum Bachelor's degree in relevant field
• Candidates should have at least 3 years of relevant work experience, preferably within FMCG industry

Skills & Competencies

• Stakeholder Management
• Problem-Solving
• Attention to Detail
• Communication
• Agility