Traffic Operation Director

About the Role

We are seeking an experienced and data-driven Head of Traffic Operations to lead our global traffic growth initiatives. The ideal candidate will oversee multi-channel traffic operations, optimize user acquisition and retention, and drive performance across major international platforms. This role requires a strategic thinker with hands-on expertise in managing high-scale campaigns and building robust growth systems.

Key Responsibilities

• Lead the strategic planning and execution of the company’s overall traffic operations, setting annual and quarterly growth targets.
• Build and manage a comprehensive full-channel traffic operation system covering Facebook, TikTok, Instagram, YouTube, Google, Telegram, SEO/SEM, communities, affiliates, and influencers.
• Develop a user operation system focused on acquisition, conversion, and retention, using data analytics to optimize ad performance and conversion paths.
• Design and implement multi-dimensional growth projects , including advertising, content marketing, campaigns, community building, and strategic partnerships.
• Be accountable for key performance metrics such as ROI, CPI, and LTV .
• Lead and mentor the traffic operations team , establish SOPs, and ensure efficient cross-departmental collaboration.
• Work closely with marketing, product, data, and technology teams to refine traffic acquisition costs and monetization models.

Requirements

• Bachelor’s degree or higher in Marketing, Business, or a related field.
• 5+ years of experience in internet traffic operations, user growth, or ad management, including 3+ years in a leadership role.
• In-depth understanding of international traffic platforms , algorithms, ad operations, and performance marketing strategies.
• Proven track record in building traffic operation systems from the ground up and managing end-to-end growth campaigns.
• Proficiency in analytics tools such as Google Analytics, Adjust, Tableau , or similar platforms.
• Data-driven mindset with strong analytical and execution capabilities.
• Excellent leadership, communication, and strategic planning skills.
• Fluent in English (certifications such as IELTS, TOEFL, TEM-8, or CET-6 preferred).
• Experience in overseas/international markets is a plus.

Nice-to-Haves

• Experience managing ad campaigns with a monthly budget exceeding USD/AED 1 million .
• Background in entertainment, gaming, e-commerce, or fintech industries .
• Familiarity with community growth, retention strategies, affiliate programs , and multi-channel user acquisition.

Why Join Us?

• Opportunity to lead a high-impact growth team in a dynamic, fast-growing company.
• Work in a global, innovative environment with cross-functional collaboration.
• Competitive compensation and career growth potential in Dubai’s vibrant digital ecosystem.