Digital Marketing Specialist in Dubai

Key Responsibilities1. Lead Generation Strategy

• Develop and implement a digital marketing roadmap focused on B2B lead generation.
• Drive campaigns across Google Ads, SEO, SEM, LinkedIn Ads, Meta Ads, and other paid platforms.
• Build funnel strategies for capturing and nurturing leads (Landing Pages, Forms, Email Drip Campaigns, WhatsApp).

2. Content & Social Media

• Oversee creation of engaging content (reels, videos, LinkedIn posts, case studies, testimonials).
• Ensure social platforms are optimized for inbound leads and align with brand positioning.
• Guide the content team on lead-focused messaging and conversion-oriented creatives.

3. Campaign Management

• Run performance marketing campaigns with clear KPIs (CPL, CTR, Conversion Rate).
• Plan and execute email, WhatsApp, and remarketing campaigns to re-engage prospects.
• Manage influencer and brand collaborations for market reach expansion.

4. Analytics & Reporting

• Track daily/weekly/monthly performance across channels (traffic, conversions, CPL).
• Analyze ROI of campaigns and adjust strategies to lower cost per acquisition.
• Present weekly dashboards and monthly reports to management.

5. Collaboration & Leadership

• Work closely with the sales team to align leads with revenue goals.
• Manage and mentor the digital marketing team (specialists, designers, content creators).
• Lead event marketing initiatives (online webinars & offline networking events).

Key Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 4–6 years of proven experience in digital marketing, performance marketing, and lead generation (preferably in consultancy/professional services).
• Strong expertise in Google Ads, LinkedIn Ads, SEO/SEM, social media paid campaigns.
• Proficiency in analytics tools (Google Analytics, HubSpot/Zoho CRM, Meta Business Suite, LinkedIn Campaign Manager).
• Data-driven with a focus on CPL (Cost per Lead), CPA (Cost per Acquisition), ROI.
• Excellent leadership, project management, and communication skills.
• Bilingual (English + Arabic) is a plus.

Job Type: Full-time