Transit Marketing Specialist (Social Media Specialist), Grade 21

About the Position

WHO WE ARE

The Montgomery County Department of Transportation (MCDOT) is a public service agency dedicated to connecting people and communities through a safe, reliable, and accessible transportation system. We plan, design, build, operate, and maintain the County’s infrastructure, including roads, sidewalks, and the Ride On bus system, delivering essential services that support daily life. Through data-driven decision-making, fiscal stewardship, and community engagement, we enhance mobility, advance equity, and strengthen quality of life for all residents and visitors.

WHO WE ARE LOOKING FOR

The Montgomery County Department of Transportation Communication Office is seeking a Transit Marketing Specialist (Social Media Specialist) to manage social media platforms and create relevant, engaging content to communicate projects, programs, and services to residents and to positively promote MCDOT. The position will encompass devising and implementing marketing plans and strategies to communicate information, inform, and influence residents. Transit Marketing Specialist (Social Media Specialist) functions as a key part of MCDOT’s effort to provide timely, relevant, and engaging information daily via the department's more than six social media platforms, including Bluesky, X, Facebook, Instagram, Threads, Reddit, Mastodon, Flickr, and the County’s Nextdoor account. Experience creating content in the field for live streaming. The successful candidate will need to be a creative, flexible, customer service-oriented individual with knowledge of ADA compliance protocols, including social media. Tasks will focus on influencing behavior change aligned with MCDOT’s transportation objectives.

What You'll Be Doing

Minimum Qualifications

Experience: Considerable four (4) years of professional experience in marketing, advertising, public relations, social media, and/or related field.

Education: Graduation from an accredited college or university with a bachelor's degree.

Equivalency: An equivalent combination of education and experience may be substituted.

Knowledge, Skills, and Abilities:

• 
  Knowledge of the principles, practices, and techniques of marketing, public relations and advertising.
• Knowledge of the transit services available in Montgomery County.
• Ability to make clear and effective oral presentations to business and public officials, civic associations, and the general public.
• Ability to write creatively and to prepare publications and display materials.
• Ability to work tactfully, effectively, and equitably with others.
• Ability to attend meetings or perform other assignments at locations outside the office, if necessary.

• There will be no substitutions for this section.
• Positions in this classification may be assigned duties that require the operation of a motor vehicle:
  • Employees assigned such duties will be required to possess and maintain a motor vehicle operator's license valid Class “C” (or equivalent) from the applicant’s state of residence.

Preferred Criteria, Interview Preferences

We will use preferred criteria screening questions:

• Graduation from an accredited college or university with a Bachelor’s Degree in Marketing, Communications, or a related field is preferred.
• Experience in creating creative social media content, including videos and reels, posting on multiple platforms, seeking answers to posed questions from platforms, engaging project teams or specialists, and responding to inquiries.
• Ability to learn and understand the organizational dynamics of the department and how the department relates to the rest of the County, including the County Executive’s Office, Council, and Public Information Office.
• Knowledge of ADA guidelines and how to remediate and generate ADA-compliant documents, videos, pictures, and webpages for government agencies.
• Experienced in developing and implementing marketing and communication plans, materials, and/or strategies to capture the attention of members of the public, deepen public trust and confidence in MCDOT.
• Experience tracking, evaluating, and reporting on social media posts and campaign performance, and trying new tactics to grow following, views, and engagement numbers.
• Experience setting up paid social media-based marketing campaigns.
• Experience writing in a customer-focused setting, for the public, and in AP style for media.
• Experience in conducting event planning and assisting in staging major communications and recognition events, including talking points and coordination.

IMPORTANT INFORMATION

The Office of Human Resources (OHR) reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position.

Montgomery County Government(MCG) is an equal opportunity employer, committed to workforce diversity. Accordingly, as it relates to employment opportunities, the County will provide reasonable accommodations to applicants with disabilities, in accordance with the law. Applicants requiring reasonable accommodation for any part of the application and hiring process should email OHR at Hiring@montgomerycountymd.gov. Individual determinations on requests for reasonable accommodation will be made in accordance with all applicable laws.

MCG also provides hiring preference to certain categories of veterans and veterans/persons with a disability. For more information and to claim employment preference, refer to the Careers webpage on Hiring Preference.

All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills, and abilities required to minimally perform the job. The applicant's responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria or interview preference status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on the Eligible List as a "Lateral Transfer" candidate and may be considered for an interview.

This will establish an Eligible List that may be used to fill both current and future vacancies.

If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.

Montgomery County Ethics Law: Except as provided by law or regulation, the County's "Public Employees" (which does not include employees of the Sheriff's office) are subject to the County's ethics law including the requirements to obtain advanced approval of any outside employment and the prohibitions on certain outside employment. The outside employment requirements of the ethics law can be found at 19A-12 of the County Code. Additional information about outside employment can be obtained from the Ethics Commission website.