UGC Content Strategist & Client Experience Specialist

UGC Content Creator & Social Media Specialist - Paari Bridal

About Paari Bridal

Paari Bridal is a luxury bridal wear brand celebrated for its exquisite craftsmanship, timeless elegance, and modern bridal aesthetics. We specialize in creating dream bridal experiences through stunning couture, personalized styling, and unforgettable fashion moments for brides across Pakistan and beyond.

Professional Summary

We are seeking a creative, fashion-forward UGC Content Creator & Social Media Specialist to join our growing bridal couture team. The ideal candidate has a deep passion for bridal fashion, luxury aesthetics, and visual storytelling that resonates with modern brides.

This role combines User-Generated Content (UGC) creation, social media management, customer service, graphic design, basic video editing, and content strategy, making it perfect for creative professionals who thrive in the luxury bridal and fashion industry.

Both experienced professionals and talented fresh graduates with strong portfolios showcasing bridal or fashion content are encouraged to apply.

Key Responsibilities UGC & Content Creation

• Create authentic, relatable UGC-style content (reels, try-ons, styling videos, behind-the-scenes)
• Develop engaging bridal content for Instagram, TikTok, Facebook, and YouTube
• Produce trending reels and short-form videos that showcase bridal collections, fittings, and real bride moments
• Capture candid bridal shoot moments, showroom experiences, and client testimonials
• Create content that drives engagement, inspires brides, and builds brand trust

Social Media Management

• Design visually compelling posts, carousels, stories, and promotional graphics
• Plan and execute content calendars aligned with bridal seasons, launches, and trends
• Monitor social media trends in bridal fashion and adapt content strategies accordingly
• Engage with followers, respond to inquiries, and build community presence
• Support campaign launches, bridal events, and seasonal collections

Customer Handling & Communication

• Respond to customer inquiries on Instagram, Facebook, WhatsApp, and other platforms
• Handle made-to-order queries including fabric choices, customization requests, sizing, and delivery timelines
• Provide excellent customer service that reflects Paari Bridal's luxury standards
• Satisfy and retain customers through professional, warm, and timely communication
• Coordinate with the sales and design teams to ensure accurate information is shared
• Follow up with potential clients to convert inquiries into bookings
• Manage customer expectations regarding custom orders, fittings, and alterations
• Address concerns and complaints with professionalism and empathy
• Build lasting relationships with brides through personalized communication

Graphic Design & Branding

• Design high-quality visuals for social media, bridal lookbooks, and promotional materials
• Create brand-aligned graphics maintaining Paari Bridal's luxury aesthetic
• Design Instagram story highlights, promotional banners, and engagement posts
• Maintain visual consistency across all brand touchpoints

Video Editing & Multimedia

• Edit short-form videos, bridal reels, client testimonials, and event highlights
• Add transitions, music, captions, and effects optimized for Instagram/TikTok
• Create before/after transformations, styling guides, and bridal prep content
• Optimize video content for maximum reach and engagement

Content Strategy & Analytics

• Think strategically about content that drives bridal inquiries and bookings
• Analyze engagement metrics and adjust content strategy accordingly
• Recommend content types that convert followers into clients
• Stay updated on bridal industry trends and social media algorithm changes

Collaboration & Coordination

• Coordinate with the bridal styling, sales, design, and photography teams
• Communicate effectively with clients for UGC collaborations and testimonials
• Participate in creative planning sessions and bridal shoots
• Ensure timely content delivery aligned with marketing campaigns

Core Competencies

Luxury Bridal & Fashion Aesthetics
UGC-Style Content Creation
Youtube Shorts, Instagram Reels & TikTok Video Production
Bridal Social Media Strategy
Exceptional Customer Service & Communication Skills
Made-to-Order & Custom Bridal Expertise
Client Relationship Management
Engagement & Community Building
Trend Awareness & Content Adaptation
Graphic Design for Social Platforms
Problem-Solving & Customer Satisfaction
Strong Multitasking & Time Management

Technical Requirements

Proficiency in Instagram, TikTok, Facebook, YouTube, WhatsApp Business content creation
Design tools: Canva, Adobe Photoshop, Illustrator (or similar)
Video editing: CapCut, InShot, Premiere Pro, After Effects (basic to intermediate)
Experience with AI content tools (ChatGPT, Canva AI, etc.) is a plus
Understanding of social media analytics and engagement metrics
Familiarity with scheduling tools (Meta Business Suite, Later, Buffer, etc.)
Excellent written and verbal communication in English and Urdu
Strong file organization and brand guideline management
Experience with CRM or customer management tools is a plus

Eligibility Criteria

Degree or certification in Media, Design, Marketing, Fashion Communication, or related field (preferred but not mandatory)
Strong portfolio demonstrating UGC content, reels, and bridal/fashion work
Passion for bridal fashion, styling, and luxury aesthetics
Proven customer service skills with ability to handle inquiries professionally
Excellent time management and ability to meet tight deadlines
Fresh graduates with impressive bridal/fashion content are encouraged to apply
Fluent in English and Urdu (written and spoken)
People skills – friendly, patient, and detail-oriented in client communication

Work Structure

Work Mode: Hybrid (Remote + Occasional onsite for bridal shoots/events)
Availability: Must remain available during working hours for coordination, content needs, and customer inquiries
Onsite Requirements: Occasional visits to the showroom for shoots, fittings, and events
Response Time: Quick turnaround expected for customer messages and queries

Application Questions

Please be prepared to answer the following:

• Please provide links to social media accounts you have managed. Share strategy details and results.
• Do you have experience creating trending reels for bridal or fashion brands? Provide at least 6 links to your best reels.
• Do you have experience handling customer inquiries and made-to-order requests? Describe your approach.
• How do you handle difficult or unsatisfied customers? Give an example.
• What is your expected salary range?
• We use screen/hour tracking for remote work. Are you comfortable with this?
• Do you have experience using AI tools for content creation? Provide examples.
• Share your portfolio: Minimum 6 examples of reels and graphics (bridal/fashion preferred).
• If a bridal brand wants more client inquiries from social media, what type of content would you recommend and why?
• How many social media accounts have you managed simultaneously?
• What is your typical social media content strategy for a luxury bridal brand?
• What design and content creation tools do you use most?
• What tools have you used for scheduling or automating social media posts?
• How do you manage multiple customer conversations while creating content?

Experience Required

Social Media Marketing & Content Creation: Minimum 1-2 years (Required)
UGC & Reels Creation: Proven portfolio (Required)
Customer Service & Inquiry Handling: Experience preferred
Bridal/Fashion Industry Experience: Preferred
Managed Social Media Accounts: At least 1 year (Required)
Made-to-Order/Custom Orders Knowledge: Advantage

Language Requirements

English (Fluent – Required)
Urdu (Fluent – Required)

How to Apply

Interested candidates should send their updated CV and portfolio here

Email Subject Line:
"UGC Content Creator & Customer Service – Paari Bridal – Hybrid"

Include in your email:

• Link to your portfolio (Instagram/TikTok/Behance)
• At least 6 examples of reels and graphics
• Brief introduction about your experience in bridal/fashion content
• Examples of customer service experience (if applicable)

Why Join Paari Bridal?

Work with a prestigious luxury bridal brand
Creative freedom and exposure to high-end fashion
Opportunity to build a strong portfolio in the bridal industry
Collaborate with talented designers, stylists, and photographers
Competitive compensation with performance-based growth
Be part of creating unforgettable bridal experiences
Develop skills in both creative content and customer relations

Work Location: Hybrid

Paari Bridal – Where Dreams Meet Couture

Job Type: Full-time

Pay: Rs40,000.00 - Rs60,000.00 per month

Experience:

• Content Creator: 1 year (Preferred)

Language:

• English, Urdu (Preferred)

Location:

• Karachi Nazimabad (Preferred)

Work Location: In person