UGC & Digital Marketing Executive (Females Only)

For this role and responsibility level:

• Experience: 3–5 years in UGC & digital marketing for female fashion brand e-commerce / fashion / retail, with a clear track record of growing sales via paid ads and building social media pages.

Core skills

• Strong experience with Meta Ads (Facebook/Instagram) and Google Ads for sales / conversion campaigns, not just awareness.
• Ability to plan, launch, and optimize paid campaigns for ROAS and CPA.
• Organic social media growth: content calendars, captions, reels, stories, basic editing.
• UGC (User Generated Content):
• Finding and managing creators/influencers
• Briefing them
• Getting regular UGC content and turning it into ads.
• Brand management: consistent look & feel, tone of voice, brand guidelines.
• Basic design skills (Canva / Figma / Adobe) for social posts & ads.
• Strong copywriting for ads, product posts, captions, and landing pages.
• Comfortable with numbers & reports: Meta/Google dashboards, GA, basic Excel/Sheets.

Nice-to-have

• Experience with female fashion brands or women’s clothing.
• Experience managing online stores (Shopify / WooCommerce / custom), marketplaces (Daraz, etc.).
• Knowledge of email/SMS marketing tools.
• Basic understanding of pixel/tracking, events, and retargeting.

Soft skills

• Strong ownership mindset – treats the brand like their own.
• Can plan monthly targets and report weekly on progress.
• Good communication skills in English & Urdu.
• Ability to work on-site with the team (you can add city/area).

We are a growing women’s & kids’ fashion brand looking for an experienced Digital Marketing & Growth Manager to take full ownership of our online presence and revenue growth.

If you live and breathe paid ads, social media, and UGC, and you enjoy working with fashion brands, we’d like to meet you.

Key Responsibilities

• Plan and execute paid campaigns on Facebook/Instagram (Meta) and Google with a clear focus on sales growth, ROAS, and cost per purchase.
• Grow our organic social media (Instagram, Facebook, TikTok, etc.) through regular posts, reels, stories, and campaigns.
• Develop and maintain a strong brand identity across all digital touchpoints (visuals, tone of voice, messaging).
• Build and manage a UGC creator/influencer network – reach out, coordinate, brief, and collect regular content.
• Turn UGC and brand content into high-performing ad creatives (static + video).
• Plan monthly content calendars and campaign plans (launches, sales, new collections).
• Monitor daily performance, prepare weekly & monthly reports (sales, ROAS, CPA, follower growth, engagement, etc.) and suggest improvements.
• Work closely with the design, product, and sales teams to align marketing with collection launches and business targets.
• Manage and optimize our website / online store and support marketplace sales (e.g., Daraz), if applicable.

Requirements

• 3–5 years of hands-on experience in digital marketing (performance + social), preferably in fashion, retail, or e-commerce.
• Proven track record of growing online sales through paid campaigns on Meta Ads and Google Ads.
• Strong understanding of performance marketing: targeting, funnels, lookalikes, retargeting, A/B testing, and scaling winners.
• Experience in organic social media growth: reels, stories, captions, engagement strategies.
• UGC is a must – experience working with content creators/influencers and turning UGC into campaigns.
• Basic skills in Canva / Figma / Adobe for making and editing social media creatives.
• Good copywriting skills for ads, captions, and product stories.
• Comfortable working with numbers and platforms like Meta Business Manager, Google Analytics, and Google Ads.
• Strong communication skills in English and Urdu.
• Ability to take ownership, work independently, and meet targets & deadlines.

Job Type: Full-time

Pay: Rs30,000.00 - Rs70,000.00 per month

Work Location: In person