UGC Growth Manager For Las Ruinas Bathhouse & Gym

UGC Content Manager – Las Ruinas Bathhouse & Gym (San Juan, Puerto Rico)

We’re hiring a UGC Content Manager whose sole focus is to create a high-volume content engine for Las Ruinas across TikTok and Instagram.

This role is about output and performance — not aesthetics.

Your job is to manage a team of ~20 creators who each produce daily content that drives awareness and bookings.

What You’ll Do:

• Recruit, onboard, and manage a roster of ~20 UGC creators
• Ensure each creator posts 2 pieces of content per day (TikTok + Instagram)
• Maintain a consistent stream of high-volume content (40+ posts per day total)
• Provide creators with content assets (photos/videos) and clear posting guidelines
• Direct content angles and captions focused on discovery and conversion

Content Focus:
All content should be designed to attract tourists and locals searching for things to do in San Juan.

Examples:

• “Best things to do in San Juan”
• “Top 5 things to do in Puerto Rico”
• “Hidden gem in Old San Juan”
• “This place is insane for $75”
• “You need to try this in Puerto Rico”

Execution:

• Build and manage a shared content library for creators to pull from
• Coordinate occasional on-site visits for creators to capture original content
• Monitor posting consistency and enforce output standards
• Identify high-performing posts and double down on winning formats

Requirements:

• Strong understanding of TikTok and Instagram Reels
• Experience working with UGC creators or influencer marketing
• Highly organized and execution-focused
• Comfortable managing multiple creators and holding them accountable
• Obsessed with volume, consistency, and performance

Goal:
Turn Las Ruinas into one of the most visible and talked-about experiences in San Juan through high-frequency UGC content.

This is a results-driven role. We care about output and impact.

Pay: $20,000.00 - $52,062.05 per year

Education:

• Bachelor's (Preferred)

Experience:

• UGC : 3 years (Preferred)

Work Location: Remote