User Acquisition Manager & ASO Specialist

Job Description – User Acquisition Manager & ASO Specialist
Position: User Acquisition Manager & ASO Specialist
Experience: 3–4 Years
Industry: Gaming / Mobile Games
Employment Type: Full-Time
Location: Lahore, Pakistan
Work Mode: Onsite

We are looking for an experienced and data-driven User Acquisition Manager & ASO Specialist with 3–4 years of hands-on experience in the gaming industry. The candidate should have strong expertise in paid user acquisition, campaign optimization, App Store Optimization (ASO), analytics, and performance marketing. Experience managing campaigns for mobile games across platforms such as Meta, Google Ads, TikTok, and other ad networks will be highly preferred.

Key Responsibilities:
User Acquisition & Performance Marketing

• Plan, launch, manage, and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, and relevant gaming ad networks.
• Manage campaign budgets and optimize spending to achieve CPI, CPA, ROAS, LTV, retention, and revenue targets.
• Develop and test different ad creatives, messaging, audiences, and campaign structures.
• Monitor user acquisition funnels and identify opportunities to improve conversion and retention.

App Store Optimization (ASO)

• Develop and execute ASO strategies for Google Play Store and Apple App Store.
• Optimize app titles, descriptions, keywords, metadata, screenshots, icons, and promotional assets.
• Conduct keyword research and competitor analysis to improve organic app visibility.
• Monitor and improve App Store Conversion Rate (CVR) and organic user acquisition.
• Conduct A/B testing of store listings, screenshots, icons, and other visual assets.

Analytics & Reporting

• Monitor and analyze key performance metrics including:
• CPI (Cost Per Install)
• CPA (Cost Per Acquisition)
• ROAS (Return on Ad Spend)
• LTV (Lifetime Value)
• Retention Rate
• ARPU / ARPPU
• Conversion Rate
• Organic vs. Paid Installs

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, Computer Science, or a related field.
• 3–4 years of professional experience in User Acquisition, Performance Marketing, ASO, or Growth Marketing.
• Proven experience in the mobile gaming industry is required.
• Hands-on experience managing paid user acquisition campaigns for mobile games.
• Strong understanding of Google Ads, Meta Ads, TikTok Ads, and mobile advertising platforms.
• Strong knowledge of ASO, keyword research, app store rankings, and conversion optimization.
• Experience with mobile attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, or similar tools.
• Strong understanding of gaming KPIs including CPI, ROAS, LTV, retention, ARPU, and ARPPU.
• Experience with A/B testing and performance optimization.

What We Offer

• Competitive salary package based on experience and performance.
• Performance-based incentives and growth opportunities.
• Opportunity to work on international mobile gaming products.
• Professional and collaborative work environment.
• Exposure to large-scale user acquisition and performance marketing campaigns.
• Career growth opportunities in the gaming and digital marketing industry.

Work Location: In person