UX & Digital Creative Designer

Company Description

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

GNC’s digital products serve millions of customers across web and mobile, and the bar for those experiences is rising. Customers arrive with high expectations, high intent, and little patience for friction. Great UX at GNC has to do two things simultaneously: work flawlessly and look exceptional. This role exists to deliver both.

We’re hiring a UX & Digital Creative Designer who sits at the intersection of user experience and visual craft. This is not a pure UX role, and it is not a pure creative design role. It is both, intentionally. GNC needs someone who can map a customer journey and make it beautiful, who thinks in flows and in aesthetics, who treats the quality of every interaction and every visual element as equally non-negotiable.

What You’ll Do:

This is a Full-Time Salary Position

The UX & Digital Creative Designer will move between crafting high-fidelity UX across web and mobile and producing polished digital creative that is sharp enough to stand alongside top-tier consumer brands. Reporting into the Sr. Director/Head of Product Management, the role partners daily with Product, Engineering, Marketing, and Ecommerce teams, and helps build the design foundation - the system, the patterns, the standards - that lets the team move faster and more consistently over time.

UX Design

• Own the customer experience across digital channels. Lead UX design for GNC’s web and mobile platforms, from top-of-funnel discovery through product pages, cart, checkout, and post-purchase. Take personal accountability for the quality and coherence of the end-to-end journey.
• Translate product requirements into great design. Work directly with product managers to convert briefs, user needs, and business goals into user flows, wireframes, prototypes, and high-fidelity designs that are both usable and visually excellent.
• Shape features before they get built. Embed early in the product development process. Influence how features are scoped and defined, not just how they are designed. Push back on requirements that create friction. Advocate for the user when tradeoffs are being made.
• Build and maintain the design system. Own GNC’s digital design system - components, patterns, tokens, and guidelines. Ensure it evolves with the product, is understood by engineers, and is actually used rather than ignored.
• Use data to make better design decisions. Draw on analytics, usability testing, A/B test results, and customer research to identify friction, validate hypotheses, and continuously improve the experience. Design with evidence, not just instinct.

Digital Creative Design

• Produce polished digital creative across product surfaces. Design landing pages, feature visuals, onsite promotional placements, and in-app creative that are visually sharp and conversion-oriented. The standard is consumer-brand quality, not retailer-template quality.
• Apply strong visual craft to everything you make. Bring genuine aesthetic sensibility to every deliverable — typography, color systems, layout, imagery, visual hierarchy. Whether it is a product page or a checkout flow, the output should be beautiful as well as functional.
• Evolve the brand within digital products. Partner with marketing to ensure GNC's digital experiences reflect the brand's current identity and direction. Maintain visual consistency across platforms while continuously pushing quality forward.

Cross-Functional Partnership

• Bridge UX and creative for the product team. Help Product and Engineering understand visual intent. Help Marketing and Ecommerce understand product constraints. Be the person who speaks both languages fluently.
• Drive design culture across the team. Facilitate design reviews, UX critiques, and working sessions that raise the quality of thinking and output across the product team. Model what great looks like.

What Success Looks Like

• Equally at home in a user flow and in a brand campaign
• High craft standards. Genuinely cares about the quality of every pixel and every flow
• Aesthetic-first thinker who also understands that beautiful design has to work
• Customer-obsessed. Starts with the user, not the brief
• Collaborative without being passive. Pushes back on decisions that harm the experience or the brand
• Fast and resourceful. can produce high-quality creative at the pace a lean team demands
• Comfortable with ambiguity and fast iteration. Ships, learns, and improves
• Curious about data. Validates assumptions, measures outcomes, updates direction

Environmental Factors & Working Schedule:

• Hybrid work environment, 2-3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
• Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• The noise level in the work environment is usually low/moderate

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

QUALIFICATIONS:

• Bachelor’s degree in UX/UI Design, Graphic Design, Visual Communication, Human-Computer Interaction, or a related field
• 3–6 years of experience designing for web and mobile, with a portfolio that demonstrates range across both product UX and digital creative. A portfolio is required, and visual quality will be evaluated alongside UX thinking
• Deep proficiency in Figma; strong working fluency in Adobe Creative Suite
• Genuine aesthetic sensibility - a clear point of view on what looks good, demonstrated through the quality and range of past work
• Strong understanding of user-centered design, interaction design, and modern UX methodologies
• Experience designing and working within design systems and component libraries across web and mobile platforms
• Solid grasp of responsive design, mobile-first principles, and accessibility standards (WCAG)
• Experience producing digital creative assets - banners, landing pages, email templates, social content — within brand guidelines and at production quality
• Familiarity with data-driven design: usability testing, analytics, and A/B testing to inform UX improvements
• Comfortable working in Agile product environments - understands sprints, product discovery, and iterative delivery
• Working understanding of eCommerce journeys - discovery, PDP, cart, checkout, and post-purchase - and the design levers that move conversion
• Working knowledge of HTML/CSS sufficient to communicate intent clearly with engineers and understand what is and isn’t feasible
• Strong communication skills - can articulate design decisions to non-designers and advocate for craft quality in cross-functional settings
• Retail or consumer-facing digital product experience strongly preferred

Benefits Offerings

Benefit Offerings: Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.

Compensation Benefits