VAS Product Development & Growth Manager

ROLE OVERVIEW:

RAKEZ is seeking a results-driven VAS Product Development & Growth Manager to lead the design, commercialization, and performance management of its Value-Added Services portfolio. This is a high-impact, strategic role focused on building scalable products, driving adoption, and accelerating revenue growth across the RAKEZ ecosystem.

You will own the end-to-end lifecycle of VAS products — from market analysis and product design to partner enablement, go-to-market execution, and performance optimization. You will work closely with commercial, operations, customer experience, and external partners to ensure strong product-market fit and commercial success.

CORE RESPONSIBIKITIES:

• Lead the development, enhancement, and commercialization of VAS products and bundled service offerings.
• Drive product-market fit through research, customer insights, and competitive analysis.
• Build and manage strategic service partners, including SLA governance and performance reviews.
• Own VAS revenue performance, adoption KPIs, and portfolio profitability.
• Design and execute go-to-market strategies, launch plans, and internal product enablement.
• Develop tiered product structures and pricing models aligned with customer needs and market demand.
• Enable frontline teams through product training, sales tools, and playbooks.
• Monitor customer experience, service quality, and operational efficiency of VAS offerings.
• Prepare portfolio performance dashboards and executive growth reports.
• Identify new revenue streams and service expansion opportunities within the RAKEZ ecosystem.

CANDIDATE PROFILE:

• Bachelor’s degree in business, Product Management, Marketing, Strategy, or related field.
• 7–10 years of experience in product development, portfolio management, growth, or commercialization within professional services, consulting, government services, SaaS, fintech, or platform-based environments.
• Proven ability to build and scale service products from concept to revenue.
• Strong experience in partner ecosystems, vendor governance, and SLA management.
• Demonstrated success in driving product adoption, revenue growth, and customer experience improvements.
• Strong commercial acumen, analytical mindset, and stakeholder management skills.
• Excellent communication and presentation skills.
• Fluency in English (Arabic is a strong advantage).