Vendor Marketing Manager

Role Overview

Key Responsibilities

1. Demand Generation & GTM Strategy (Ownership-Based)

• Design and lead digital + offline campaigns (paid & organic) to drive pipeline growth.
• Strategize ICP-based targeting and campaign positioning.
• Optimize campaigns using performance analytics (CPL, ROAS, conversion %).
• Introduce innovative demand-generation channels (webinars, co-marketing, virtual/in-person events).
• Own GTM planning and internal execution roadmap for vendor-aligned initiatives.

2. Internal Vendor Strategy & Cross-Functional Decision-Making

• Lead internal alignment with Sales, Marketing, Product, Finance & Alliances teams.
• Drive strategy approvals and feasibility discussions for vendor-led initiatives.
• Coordinate internal preparation for vendor interactions, meetings, and performance reviews.
• Manage internal escalations and ensure smooth execution of vendor-backed campaigns.
• Act as the internal owner for vendor initiatives.

3. Team Leadership & Collaboration

• Mentor Vendor Marketing Executives and ensure high-quality execution.
• Provide strategic direction on campaign planning and vendor-aligned programs.
• Lead cross-functional collaboration to deliver campaign and revenue objectives.

4. Sales Enablement & Pipeline Support

• Align demand-generation programs with sales targets.
• Collaborate with Inside Sales & BDR teams to improve lead-to-opportunity conversion.
• Support the sales cycle with industry insights and solution-specific positioning.

5. Market Intelligence & Strategic Insights

• Track vendor ecosystem developments and competitor GTM strategies.
• Identify new partnership or market expansion opportunities.
• Contribute strategic intelligence to leadership-level decision-making.

6. Reporting, Analytics & Performance Review

• Own dashboard management and CRM insights for performance tracking.
• Present ROI-oriented performance reports and strategic recommendations to leadership.
• Leverage pipeline analytics and trend data to optimize future investments.

Required Skills & Experience

• 3–5+ years of experience in vendor partnerships, B2B marketing, demand generation, or GTM strategy.
• Proven ability to lead cross-functional teams and drive internal alignment.
• Strong analytical skills with experience using CRM, lead generation tools, and reporting dashboards.
• Knowledge of cloud technologies and vendor ecosystems (Microsoft, AWS, Cisco, GCP) preferred.
• Excellent communication, stakeholder management, and decision-making capabilities.
• Preferred Tools: CRM (Microsoft Dynamics, LinkedIn Sales Navigator, Zoominfo, Lusha, marketing automation tools, and Excel/Google Sheets.

Why Join Netcom Learning?

• Work with leading technology vendors and cutting-edge solutions.
• Learn strategic vendor management and business development from industry experts.
• Exposure to demand generation, GTM strategy, and market research.
• Collaborative and inclusive work culture.
• Opportunities for career growth and professional development.