Vice President Head of SMB Marketing

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job Description

The Head of SMB Marketing will serve as the strategic bridge between the market, our customers, and internal teams—leading the development and execution of integrated product marketing and campaign strategies for Elavon Business Solutions. This leader will drive go to market efforts across priority verticals, accelerate pipeline and revenue performance for Elavon.com and Direct Sales, and partner closely with Channel & Partner Marketing to support sell through and portfolio growth. The role spans product marketing, acquisition marketing, retention programs, lifecycle strategy, and cross functional alignment to advance our SMB growth priorities.

Key Responsibilities

Act as the strategic link between SMB customer needs, market insights, product, and go‑to‑market teams

• Lead a team responsible for SMB product marketing and campaign strategy to drive adoption, pipeline, and revenue growth.
• Translate SMB buyer behavior, competitive dynamics, and vertical‑specific needs into actionable marketing and product recommendations.

Market, Customer & Competitive Insights

• Lead ongoing market research, competitive analysis, and SMB voice‑of‑customer programs to identify segment needs, opportunities, and friction points.
• Build and maintain SMB buyer personas, pain‑point maps, and vertical‑specific use‑case frameworks.
• Use insights to shape product strategy, marketing narratives, demand planning, and vertical expansion priorities.

Product Positioning, Messaging & Value Proposition

• Develop differentiated positioning and messaging for Elavon Business Solutions across priority SMB verticals (e.g., retail, restaurants, healthcare services, professional services).
• Own messaging frameworks for sales, marketing, partners, and executives—ensuring consistency across Elavon.com, digital campaigns, events, and sales assets.
• Shape the product story across the full funnel, including acquisition, onboarding, activation, and retention.

Go‑to‑Market Leadership for SMB Product Launches & Enhancements

• Own SMB go‑to‑market planning for new product launches and enhancements, including segment definition, value prop refinement, readiness criteria, pricing/packaging influence, and commercialization strategy.
• Build launch and scale‑up plans that support both Elavon.com digital channels and Direct Sales teams.

Campaign Strategy, Demand Generation & Acquisition Growth

• Create and lead SMB‑focused acquisition strategies that drive qualified traffic, high‑quality lead capture, and conversion across channels (paid media, SEO, website pathways, email, content, and partner channels).
• Collaborate with Digital Marketing, Analytics, and Sales Operations to define funnel KPIs, improve conversion performance, and maximize ROI.
• Develop integrated vertical campaigns that accelerate demand and pipeline contribution.

Sales Enablement & Partner Support

• Build sales enablement content—including playbooks, vertical narratives, product sheets, demos, competitive insights, and objection‑handling guides.
• Partner with Sales teams to support sell‑through of SMB solutions, including co‑marketing assets, vertical toolkits, partner‑ready messaging, and campaign activation resources.
• Enable sales teams with insights and tools that help them better position our value to SMB prospects and customers.

Cross‑Sell, Lifecycle Marketing & Retention

• Develop and execute SMB lifecycle programs that increase activation, deepen product usage, drive cross‑sell, and improve retention.
• Partner with Product, Customer Success, and Analytics to define lifecycle journeys that reduce churn and expand product penetration across the SMB base.
• Build data‑driven programs (email, SMS, in‑product, triggered workflows) that drive incremental portfolio and revenue growth.

Performance Tracking, Analytics & Continuous Optimization

• Monitor campaign performance, product adoption, funnel dynamics, and revenue outcomes across SMB channels.
• Deliver performance insights that refine marketing strategy, inform product roadmap decisions, and surface opportunities to accelerate growth—consistent with the performance feedback loop in the uploaded job description.
• Build SMB case studies, success stories, and advocacy programs that reinforce customer value and support sales effectiveness.

Basic Qualifications

• Bachelor’s degree or equivalent experience.
• 15+ years of experience in B2B or SMB marketing, including product marketing, lifecycle, growth, demand generation, or vertical marketing.
• Experience leading teams and cross‑functional initiatives.

Preferred Skills / Experience

• Deep knowledge of SMB buying behavior, merchant services, payments, or financial services.
• Proven ability to build positioning, messaging, and go‑to‑market strategies for multi‑product portfolios.
• Demonstrated success driving acquisition, cross‑sell, and retention programs.
• Strong organizational, interpersonal, and team‑leadership skills.
• Excellent communication and executive presentation abilities.
• Familiarity with marketing technology platforms, analytics tools, and pipeline reporting (e.g., Salesforce, Marketo, Adobe, intent data platforms).
• MBA or equivalent indicators of high performance are a plu

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $170,255.00 - $200,300.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.