Vice President, Marketing & Growth

Who we are

Spiraledge is a collection of companies focused on health and wellness and a leading U.S. ecommerce retailer. Spiraledge operates through two primary online stores SwimOutlet.com and Everyday Yoga.com. We have offices in Boston, Massachusetts, West Chester, Ohio, Ho Chi Minh, Vietnam and we offer a Remote-First Workplace for many of our jobs. Both SwimOutlet.com and Everyday Yoga have been named an Internet Retailer Hot 100 Company.

Job Duties

Spiraledge, Inc. is looking for a full-time Vice President, Marketing & Growth. This role is responsible for marketing strategy and growth initiatives across multiple business units, including eCommerce, SaaS, subscription, and mobile applications. Duties include: manage marketing an 8-digit budget to maximize revenue, margin, and profitability; set and oversee quarterly and annual performance goals; lead acquisition and retention channels, including search, social, programmatic, affiliate, influencer, SEO, CRM, SMS, and lifecycle automation; direct marketing strategy for Amazon platform, including product catalog and advertising; oversee customer journey design, creative operations, and performance testing; evaluate and implement AI and automation tools for media, creative, and forecasting; manage loyalty and membership programs; oversee data activation strategies, analytics platforms, and attribution models; lead go-to-market strategy for agriculture SaaS platform and subscription applications; build, lead, and evaluate distributed marketing teams; manage vendor relationships and external agencies.

Requirements

At least 60 months of senior marketing leadership and management experience in e-commerce, including experience in a senior marketing leadership role managing an eCommerce business, a SaaS or subscription business, and mobile application with monetization strategy; experience managing large marketing budgets with P&L responsibility; experience with e-commerce marketplace operations and related digital advertising platforms (e.g., Amazon Seller Central, PPC, DSP); experience in multi-channel acquisition and retention marketing, including search, social, email/SMS, and loyalty programs; experience leading geographically distributed cross-functional teams; experience with marketing analytics tools, advertising platforms, lifecycle management systems, and project/creative management software. This is a remote position; the candidate can work anywhere in the United States (up to 25% domestic travel).

The pay range for this role is:
184,746 - 184,746 USD per year(Remote)