Vice President of Growth Marketing

Job Title: Vice President of Growth Marketing
Position Type: Full-time
Department: Marketing
Reports to: Chief Operating Officer
Direct Reports: Yes
FLSA Status: Exempt

Location: Chicago, IL (Hybrid)

Salary Range: $165,000 - $180,000

Summary:

The Vice President of Growth Marketing is responsible for architecting and leading Clarity Clinic's performance-driven marketing strategy. This executive role combines creativity and analytics to build scalable, data-informed systems that drive patient acquisition, retention, and brand expansion across all clinical programs.

This position oversees all growth-related marketing operations — digital, outreach, and referral — while partnering closely with the Director of Marketing to ensure brand consistency, mission alignment, and compliance with healthcare advertising standards.

Essential Duties and Responsibilities:

• Develop and execute a multi-channel growth strategy to drive measurable patient acquisition across psychiatry, therapy, TMS, and IOP/PHP programs.

• Build a predictable, performance-based marketing engine with clear CAC, LTV, and ROI goals tied to business outcomes.

• Forecast and model lead generation, conversion rates, and provider starts against clinic capacity and revenue targets.

• Partner with Operations, Clinical, and Executive teams to align growth initiatives with patient access and service line priorities.

• Own all digital performance channels including Google Ads, Meta, SEO, and retargeting.

• Implement dashboards and analytics tools (HubSpot, GA4, etc.) to monitor campaign conversion rates, cost per start, and ROI.

• Drive experimentation through A/B testing, funnel optimization, and audience segmentation to improve marketing efficiency.

• Ensure marketing decisions are guided by actionable insights and data transparency.

• Oversee business development and referral marketing across IOP/PHP and outpatient programs.

• Integrate referral activity data into HubSpot for tracking ROI and growth impact.

• Design and optimize outreach strategies that strengthen referral relationships and expand network visibility.

• Partner with the Director of Marketing to ensure all growth campaigns reflect Clarity Clinic's mission, values, and voice.

• Balance creative storytelling with analytical performance metrics to maintain a unified patient experience.

• Support brand expansion into new markets while maintaining ethical compliance and consistency.

• Oversee the marketing tech stack including CRM, analytics, automation, and call tracking platforms.

• Implement HIPAA-compliant lead scoring, nurture journeys, and marketing automation.

• Maintain compliance with all healthcare advertising, privacy, and digital communication standards.

Minimum Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field required; Master's degree preferred.

• 8–12+ years of progressive marketing experience with at least 3 years in a senior leadership capacity.

• Demonstrated success scaling customer or patient acquisition in healthcare or multi-location service industries.

• Advanced proficiency in performance marketing, SEO/SEM, analytics, and conversion optimization.

• Deep understanding of CAC, ROAS, LTV, and attribution modeling.

• High proficiency in Excel or Google Sheets, including the ability to analyze complex datasets, build pivot tables, apply advanced formulas, and structure reports that drive strategic decisions.

• Proficiency with business intelligence tools (e.g., Tableau, Looker, Power BI, or similar) to build dashboards, track KPIs, and translate raw data into actionable insights for leadership.

• Strong data storytelling skills with the ability to interpret metrics, identify trends, and communicate insights clearly to both technical and non-technical audiences.

• SQL proficiency preferred — comfort writing or editing basic queries to explore data and answer ad hoc questions is highly valued.

• Strong command of CRM and marketing automation tools (HubSpot preferred).

• Proven ability to lead both creative and analytical teams.

• Excellent communication, analytical, and leadership skills with the ability to influence cross-functional partners.

Role Competencies:

• Data-Driven Decision Making: Strong understanding of marketing analytics platforms such as GA4, HubSpot, PowerBI, and ad platform dashboards, with the ability to translate data into strategic insights. Collaborates closely with data engineers to ensure accurate reporting, attribution, and campaign performance tracking. Emphasis on interpreting metrics and turning analytics into actionable marketing strategy.

• Strategic Vision: Develops long-term growth strategies grounded in data, innovation, and scalability.

• Analytical Acumen: Translates complex metrics into actionable business insights and operational decisions.

• Innovation & Agility: Embraces emerging technologies and trends to drive measurable growth.

• Collaborative Leadership: Fosters partnership across departments, empowering team performance and accountability.

• Integrity & Compliance: Upholds HIPAA and healthcare advertising ethics while maintaining brand credibility.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk or hear or effectively communicate with others. The employee is frequently required to stand, walk, sit and use a keyboard. The employee must occasionally lift and/or move up to 25 pounds.

Other duties

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We celebrate diversity when it comes to all backgrounds and identities, and we encourage applications from minorities, LGBTQ+ individuals, candidates of all ages, and nontraditional backgrounds.

Clarity Clinic is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.