Product Marketing Manager

Description:

About Us

DOXA is an award-winning specialty insurance platform that acquires and develops niche-market insurance program administrators, underwriting companies, and distribution partners including MGAs, MGUs, brokers, and direct-to-consumer operators. We provide centralized sales, marketing, underwriting, and operational support that helps our companies unlock their full growth potential.

With hundreds of specialty insurance programs and partnerships and more than 20,000 agent and broker relationships nationwide, DOXA’s rapid growth is reaching new heights.

Our rapid evolution means we can deliver on something most companies just talk about: building a workplace where talented professionals are drawn to the impact they can make. We offer competitive benefits and compensation, but what really differentiates us is our culture of empowerment and commitment to innovation in the specialty insurance space.

If you're a marketing professional who thrives at the intersection of strategy, storytelling, and execution, we’d love to talk. Ready to join a community of experts redefining the specialty insurance space?

Why AGIA?

AGIA Affinity is an established but growing insurance and benefits marketing partner to some of the largest and most iconic associations and organizations in the country. Our clients include many veterans' organizations, fraternal organizations, loyalty programs, and more. Ensuring that our client’s members have the coverages they need when they need it is at the heart of everything we do. For 66 years we have sought to improve the lives of not only our client members but our internal members as well.

What Are The Benefits?

AGIA offers health benefits including medical, dental, and vision, 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income, a prefunded optional FSA , 100% covered Life Insurance, Accidental Death and Dismemberment Insurance, Short Term/Long Term Disability, and a $250 Wellness Benefit. Our medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy.

Description

We are seeking a Product Marketing Manager to lead the development and execution of product-level marketing strategies that accelerate growth across DOXA’s consumer vertical portfolio. In this role, you will act as the bridge between Product, Sales, and Marketing teams—transforming customer insights into compelling messaging, launch strategies, and sales enablement tools.

The ideal candidate is a versatile marketer who understands both strategic positioning and tactical execution. You’ll work across teams to shape go-to-market approaches, refine messaging, and ensure our growth team is equipped with the right tools to succeed.

Requirements:

Market Research & Insights

• Conduct customer and competitive research.
• Analyze and develop buyer personas, use cases, and segment trends.
• Share insights with marketing, product and growth peers to refine strategies.

Positioning & Messaging

• Develop product-level messaging and value propositions.
• Translate technical product features into customer-friendly benefits, centering the customers’ needs and pain points.
• Tailor messaging for different audiences across partner affinity membership and direct consumers

Go-to-Market (GTM) Execution

• Cross-functionally plan and execute product/feature launches with director’s guidance, owning marketing deliverables for assigned products.
• Create launch deliverables (e.g., sales training, pitch decks, sell sheets, FAQs).
• Work closely with partner marketing and digital teams to produce effective product-specific campaign messaging to key target audiences.

Cross-Functional Collaboration

• Product training and education: Serve as product experts to translate product capabilities, messaging, and positioning to sales and marketing teams.
• Sales enablement: Partner closely with growth and product teams to develop customer-centric sales collateral.
• Voice of Customer: Act as the voice of the customer in product discussions, providing data-based insights to influence product road map.
• Data Analysis: Monitor product penetration, adoption rates, sales enablement usage, and messaging effectiveness to consistently optimize product marketing activities.

Qualifications

The ideal candidate will possess:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in product marketing, preferably within insurance or financial services
• Proven ability to craft compelling messaging and positioning across multiple audiences at each stage of the buying journey.
• Demonstrated experience supporting GTM strategies and product launches.
• Strong track record of building sales enablement resources that drive adoption and revenue.
• Analytical mindset with experience mining and activating insights from product and/or campaign reporting.
• Excellent written, verbal, and presentation skills; ability to distill complex concepts into customer-friendly messaging.
• Strong collaboration skills with cross-functional stakeholders in a fast-paced environment.

Benefits & Work Environment

DOXA Insurance Holdings offers a dynamic work environment and a collaborative culture. Our headquarters is located on the 10th floor of the Indiana Michigan building at 101 E. Washington in the revitalized downtown Fort Wayne, Indiana.