Vice President of Marketing

Overview
We are seeking a dynamic and experienced Vice President of Marketing to lead our marketing initiatives and drive growth across all channels. The ideal candidate will possess a deep understanding of digital marketing strategies, multichannel marketing, and performance marketing. This role requires a creative thinker with strong leadership skills who can effectively manage a diverse team while developing innovative marketing campaigns that resonate with our target audience.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.
• Oversee all aspects of digital marketing, including SEO, content marketing, email marketing, and social media marketing.
• Lead multichannel marketing efforts to enhance brand visibility and engagement across various platforms.
• Manage advertising sales initiatives, including print advertising and online campaigns through Google AdWords and Facebook Advertising.
• Utilize analytics tools such as Google Analytics to measure campaign performance and optimize strategies based on data-driven insights.
• Collaborate with product management teams to ensure alignment between product offerings and marketing strategies.
• Direct budgeting processes for the marketing department to ensure effective allocation of resources.
• Foster relationships with key stakeholders, including external partners and vendors, to enhance marketing efforts.
• Stay abreast of industry trends and emerging technologies to keep the company at the forefront of innovation in marketing.

Requirements

• Proven experience in a senior marketing role, preferably as a Vice President or similar position.
• Experience in marketing population health management and value based care management solutions strongly preferred.
• Experience in marketing enterprise software solutions to large health systems is required.
• Strong knowledge of digital marketing techniques, including SEO, content creation, email campaigns, and social media strategies.
• Demonstrated ability in performance marketing with a focus on analytics to drive decision-making processes.
• Excellent research skills combined with strong copywriting abilities to create compelling content for various audiences.
• Strong leadership skills with the ability to inspire and manage a diverse team effectively.
• Exceptional communication skills, both written and verbal, along with strong sales acumen. Join us in this exciting opportunity to shape our brand's future through innovative marketing strategies!

Job Type: Full-time

Pay: $118,294.56 - $200,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Relocation assistance
• Vision insurance

Work Location: Hybrid remote in Marlborough, MA 01752