Vice President of Marketing

The Vice President of Marketing is responsible for leading the organization’s growth strategy, brand positioning, and community presence across all regions, while also owning and shaping internal culture through brand alignment, communication, and storytelling.

In ABA, marketing is more than lead generation—it is about education, relationships, trust, and consistency between what we say and what we do. This role ensures that both external messaging and internal culture reflect the organization’s clinical values, creating a cohesive and meaningful experience for families and staff.

Oversees: Marketing Specialist, Outreach Specialist, Director of Clinical and Operational Culture

Location: Remote

Salary Range: $115,000 - $125,000 annually

Core Responsibilities

Strategic Leadership & Growth

• Develop and execute a comprehensive marketing strategy aligned with organizational growth goals

• Define and evolve the organization’s brand identity and positioning

• Partner with executive leadership to align marketing with clinical and operational priorities

Outreach & Referral Development

• Oversee development of strong referral networks, including:

  • Pediatricians

  • Schools and districts

  • Social Workers

  • Case Managers

  • Daycares and early learning centers

  • Allied health professionals (SLPs, OTs, etc.)

• Build scalable outreach strategies across regions

• Ensure consistent, relationship-driven engagement with community partners

Brand, Messaging & Content Strategy

• Lead development of clear, family-friendly messaging that reflects:

  • Individualized care

  • Clinical quality

  • Values-based practices (e.g., assent, neurodiversity-affirming care)

• Oversee creation of:

  • Website content

  • Educational resources

  • Social media and campaigns

• Ensure all communication is accessible, respectful, and aligned with brand voice

Digital Marketing & Lead Generation

• Oversee digital marketing strategy, including:

  • SEO (local and service-based search)

  • Paid advertising (Google, Meta, etc.)

  • Website performance and conversion optimization

• Collaborate with the intake team to monitor and improve the intake funnel from first contact to service start

Analytics & Performance

• Establish and track key performance indicators (KPIs), including:

  • Referral sources

  • Lead volume and conversion rates

  • Cost per acquisition

  • Regional growth trends

• Use data to inform strategy, allocate resources, and optimize campaigns

Internal Culture & Brand Alignment

• Own the development and reinforcement of internal brand identity and culture across the organization

• Ensure that what is marketed externally is authentically experienced internally

• Develop internal communication strategies that:

  • Highlight staff successes

  • Share clinical wins and meaningful client outcomes

  • Reinforce organizational values

• Partner with leadership to ensure consistent messaging across all levels of the organization

• Collaborate with HR and clinical leadership to:

  • Enhance employee engagement initiatives

  • Support onboarding experiences that reflect brand values

  • Develop internal campaigns that promote culture, recognition, and connection

• Align internal training and messaging with external marketing campaigns

Team Leadership & Development

• Build and lead a high-performing marketing team

• Provide clear direction, coaching, and professional development opportunities

• Foster a culture of collaboration, creativity, and accountability

• Ensure team understands and can articulate:

  • The organization’s clinical approach

  • What makes services unique

Cross-Functional Collaboration

• Partner closely with:

  • Clinical leadership to ensure messaging reflects care quality

  • Operations to align capacity with demand

  • Intake teams to improve family experience

• Ensure consistency between what is promised and what is delivered

What You Bring

Required:

• 7+ years of marketing experience, with at least 3–5 years in a leadership role

• Experience leading multi-channel marketing strategies

• Strong understanding of brand development and growth marketing

• Proven ability to analyze data and drive results

Preferred:

• Experience in healthcare, behavioral health, or ABA

• Background in referral-based or community-driven marketing models

• Experience scaling marketing across multiple locations or regions

Key Competencies

• Strategic thinking with strong execution skills

• Excellent communication and storytelling ability

• Relationship-building and partnership development

• Data-driven decision-making

• Ability to balance growth with brand integrity

Work Environment & Expectations

• May include travel to regional locations and community events

• Fast-paced, growth-oriented environment

• Collaborative work across departments

At Momentum Behavior Services, we celebrate diversity and are committed to creating an inclusive environment for all team members. We are proud to be an Equal Opportunity Employer.