Vice President of Sales

VP of Sales

About the Role

An established organization in the food production and packaging sector is seeking a seasoned Vice President of Sales to lead a high-performing sales organization. This executive will drive strategic growth initiatives, strengthen customer relationships, and oversee the execution of sales strategies across diverse markets. The ideal leader brings a blend of strategic foresight, operational discipline, and a history of building successful sales teams.

Key Responsibilities

• Lead & Develop Sales Teams: Guide inside and outside sales teams, fostering a culture of accountability, collaboration, and high performance.
• Drive Business Growth: Identify emerging opportunities, expand product presence, and build strong market positioning.
• Strategic Sales Planning: Develop long-term sales plans aligned with organizational goals and evolving market conditions.
• Market Expansion: Deepen existing customer relationships while identifying new channels and market segments.
• Performance Optimization: Establish KPIs, analyze sales data, and ensure teams consistently meet or exceed targets.
• Cross-Functional Collaboration: Partner with marketing, operations, and product teams to support successful sales execution.
• Customer Engagement: Build and maintain relationships with key buyers and strategic partners.
• Travel: Regular travel required to support teams, cultivate business opportunities, and engage with customers across multiple locations.

Qualifications

• Experience: 15+ years in senior-level sales leadership, ideally within food production, consumer goods, distribution, or packaged products industries.
• Strong understanding of sales operations, forecasting, and market analytics.
• Demonstrated ability to coach and develop successful sales teams.
• Advanced analytical skills supporting data-driven decision-making.
• Excellent communication and executive‑level presentation abilities.
• Education: Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

Preferred Experience

• Leading multi-state or national sales territories.
• Familiarity with industry-specific trends in food production, distribution, or packaging.
• Established relationships within retail, wholesale, or foodservice distribution networks.

Compensation & Benefits

• Competitive base salary plus performance incentives (range typically $150,000–$200,000 DOE).
• Comprehensive health and wellness benefits.
• 401(k) with employer contribution.
• Paid time off and travel reimbursement.

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act

• Los Angeles City Fair Chance Ordinance

• Los Angeles County Fair Chance Ordinance for Employers

• San Francisco Fair Chance Ordinance