Video Marketing

Video Marketer Job Description

Educational Qualifications

• Bachelor’s degree in Marketing, Communications, Media Studies, Film Production, Digital Media, or a related field.
• Proven experience in video production, video editing, or digital marketing.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut.
• Familiarity with graphic design tools (e.g., Canva, Photoshop, After Effects) is an advantage.
• Understanding of SEO, social media algorithms, and digital advertising strategies.
• Knowledge of content analytics tools (e.g., Google Analytics, YouTube Analytics, Meta Business Suite).

Key Responsibilities

1. Content Creation & Production

• Plan, script, shoot, and edit engaging video content for multiple platforms (YouTube, Instagram, TikTok, Facebook, LinkedIn, etc.).
• Collaborate with marketing and creative teams to develop video campaigns that align with brand goals.
• Ensure all video content reflects the brand’s tone, style, and identity.

2. Marketing Strategy & Optimization

• Develop and execute video marketing strategies to increase brand awareness and engagement.
• Optimize videos for search engines (video SEO) and platform-specific performance.
• Manage ad campaigns across video platforms (e.g., YouTube Ads, Meta Ads, TikTok Ads).

3. Performance Tracking & Reporting

• Monitor and analyze video performance metrics to measure ROI and audience engagement.
• Generate reports and insights to guide future campaigns.

4. Social Media Management

• Schedule and publish video content across social media channels.
• Engage with audiences through comments, live videos, and interactive content.

5. Collaboration & Innovation

• Work closely with designers, copywriters, and marketing managers to develop creative content.
• Stay updated on trends in video marketing, editing styles, and emerging technologies.

Skills & Competencies

• Strong storytelling and creative direction skills.
• Excellent video editing and post-production abilities.
• Good understanding of digital marketing and audience targeting.
• Ability to work under tight deadlines and manage multiple projects.
• Attention to detail and passion for visual content.

Job Type: Part-time

Work Location: In person