Job Summary
We are seeking a creative and results-oriented Social Media Content Creator with strong knowledge of digital advertising to manage and grow our aesthetic clinic’s online presence. The ideal candidate will create engaging content, handle paid advertising campaigns, and support brand visibility, patient inquiries, and lead generation.
Key Responsibilities
- Create high-quality content for social media platforms (Instagram, Facebook, TikTok, etc.), including posts, reels, stories, and short videos
- Plan and manage the clinic’s social media content calendar
- Design creatives using tools such as Canva and basic video editing software
- Manage and optimize paid advertising campaigns (Meta/Facebook & Instagram Ads)
- Target the right audience to generate leads and appointment inquiries
- Monitor ad performance, engagement, reach, and conversions
- Coordinate with doctors and clinic staff to capture content (before/after, treatments, promotions)
- Ensure all content follows DHA/healthcare advertising guidelines
- Respond to basic inquiries and comments professionally (if required)
- Stay updated on social media trends and aesthetic industry marketing strategies
Requirements & Skills
- Proven experience in social media content creation (preferably in aesthetic/medical field)
- Strong knowledge of social media advertising and boosting posts
- Understanding of lead generation and conversion strategies
- Basic graphic design and video editing skills
- Good copywriting skills in English (Arabic is an advantage)
- Knowledge of healthcare/aesthetic advertising regulations is a plus
- Creative mindset with attention to detail
Preferred Qualifications
- Experience working with aesthetic clinics, medical centers, or beauty brands
- Knowledge of analytics and reporting (Meta Insights, basic KPIs)
Preference: Female candidates are preferred for this role.
Job Type: Full-time