Visibility & Outreach Lead

Location: Lahore – DHA Phase 8 (Onsite) 

Experience Required: 3–5 years 

Employment Type: Full-time 

About Addo AI

Addo AI is a global consulting firm specializing in Artificial Intelligence, Data Platforms, and Digital Transformation. With a growing presence across the US, ASEAN, and the Middle East, we partner with some of the world's most innovative companies to shape the future of business through AI. We are now looking for a Visibility & Outreach Lead to elevate our global visibility, drive strategic growth campaigns, and position Addo as a trusted leader in the AI space. 

About the Role

As the Visibility & Outreach Lead , you will take full ownership of Addo AI’s marketing strategy, brand positioning, and global visibility. You will work directly with senior leadership to develop compelling narratives, execute high-impact campaigns, and generate qualified leads across target markets. This is a key strategic role for someone with strong creative instincts, digital expertise, and a passion for storytelling in the tech space. 

Key Responsibilities

• Own and lead Addo AI’s global marketing and branding efforts 
• Develop and execute B2B marketing campaigns across digital channels (website, LinkedIn, email, paid media, events) 
• Shape and evolve the brand voice, tone, and visual identity across all touchpoints 
• Drive thought leadership and content strategy (blogs, LinkedIn posts, whitepapers, newsletters) in collaboration with leadership 
• Launch and manage lead generation campaigns , track funnel performance, and report on marketing ROI 
• Collaborate with sales and partnerships teams to align messaging and support GTM efforts in KSA, ASEAN, and the US 
• Build and maintain a strong digital presence (website, LinkedIn, YouTube, etc.) and optimize for performance 
• Manage vendor relationships (designers, copywriters, event partners) and marketing budgets 
• Monitor industry trends, competitor activity, and client feedback to refine positioning and content themes 

Required Skills & Qualifications

• Bachelor’s or Master’s in Marketing, Business, Communications, or a related field 
• 3–5 years of marketing experience, preferably in a B2B, tech, or consulting environment 
• Strong command of digital marketing tools (LinkedIn Ads, Google Ads, Analytics, SEO basics, HubSpot/Mailchimp) 
• Exceptional storytelling, copywriting, and visual communication skills 
• Solid understanding of brand building, campaign planning , and creative execution 
• Experience managing external vendors, freelancers, or small teams 
• Highly organized, proactive, and capable of managing multiple priorities with tight deadlines 

Bonus Points For

• Experience in the AI, SaaS, or tech consulting space 
• Prior exposure to growth marketing, ABM, or partner marketing
• Basic graphic design or video editing skills (Canva, Figma, Adobe) 
• Familiarity with marketing analytics and reporting frameworks