Visiting Consultant -Referral Marketing

Job Title: Visiting Consultant Referral Marketing

Department: Marketing & Business Development

Location: Even Hospital, Racecourse Road Bangalore

Reporting To: Head – Marketing & Business Development

Job Summary:

The Visiting Consultant Referral Marketing Manager is responsible for developing and executing strategies to strengthen the hospital’s relationship with visiting consultants , drive patient referrals through them, and enhance their engagement and satisfaction with hospital services. The role requires close coordination between consultants, hospital departments, and external referring doctors to ensure smooth patient flow and effective collaboration.

Key Responsibilities:

Strategic & Relationship Management

• Develop and implement marketing and engagement strategies to attract and retain visiting consultants across specialties.
• Build and maintain strong relationships with visiting consultants, ensuring they are well-supported in clinical and administrative processes.
• Act as a single point of contact for visiting consultants for operational coordination, feedback, and issue resolution.
• Facilitate seamless communication between consultants, hospital management, and operations teams.

Referral Network Development

• Identify and engage General Practitioners, clinics, and external specialists who can refer patients to visiting consultants.
• Promote the hospital’s specialties and consultant services to local clinics and GPs through planned visits and interactions.
• Organize networking programs and CME events featuring visiting consultants to enhance visibility and referral generation.

Performance & Coordination

• Monitor referral inflow, patient conversion rates, and consultant utilization levels.
• Prepare monthly MIS reports and analytics on consultant-wise referrals and case mix.
• Coordinate with scheduling, OPD, diagnostic, and admission teams to ensure a smooth experience for referred patients.

Engagement & Branding

• Plan and execute engagement activities, workshops, and academic events to promote visiting consultants’ expertise.
• Ensure all marketing collaterals, consultant profiles, and promotional materials are regularly updated and distributed.

Market Intelligence

• Gather feedback from consultants and referring doctors to identify improvement areas.
• Track competitor activities and referral trends to refine strategies.

Qualifications & Experience:

• Graduate / Postgraduate in Marketing, Healthcare Management, or Business Administration.
• 5–8 years of experience in hospital marketing or referral management, with focus on visiting consultant or doctor relationship management.
• Experience in a multispeciality or tertiary care hospital preferred.

Skills & Competencies:

• Excellent communication and relationship-building skills.
• Strong coordination and stakeholder management abilities.
• Good understanding of hospital operations and referral dynamics.
• Data-driven mindset with ability to analyze referral trends.
• Proficiency in MS Office and CRM tools.
• Self-motivated, result-oriented, and willing to travel locally.

Key Performance Indicators (KPIs):

• Growth in referral volumes through visiting consultants.
• Consultant engagement and satisfaction scores.
• Increase in patient OPD / IPD footfall under visiting consultants.
• Frequency and quality of GP / consultant engagement programs.
• Resolution turnaround time for consultant feedback / operational issues.