VP - Brand, Marketing & CX

Reporting to the CEO, this person will

• Lead and execute the group's marketing and customer experience strategy, defining how customers discover, engage, and remain loyal to its brands across all channels.
• Drive brand growth and positioning, ensuring marketing strategies translate into measurable commercial outcomes and strengthen each brand's identity within the wider portfolio.
• Oversee integrated campaigns across ATL, social, CRM and in-store, aligning media and messaging to deliver a unified omnichannel experience.
• Manage CRM and loyalty programs to build customer relationships, increase retention and drive lifetime value through data-led personalization.
• Partner with retail operations, merchandising and e-commerce teams to design seamless customer journeys and deliver consistent storytelling across touchpoints.
• Leverage customer insights and analytics to inform decisions, measure effectiveness, and continuously optimize marketing and experience performance.
• Collaborate with technology, logistics and product teams to enhance service, fulfillment and post-purchase satisfaction.
• Champion a customer-first mindset across the organization by embedding experience-driven KPIs and aligning all functions around shared brand and customer goals.
• Provide strategic leadership to brand, marketing and CX teams, fostering creativity, accountability and high performance.
• Engage directly with the CEO and board, presenting key performance updates, customer insights, and growth opportunities.