Qureos

FIND_THE_RIGHTJOB.

VP - Brand, Marketing & CX

JOB_REQUIREMENTS

Hires in

Not specified

Employment Type

Not specified

Company Location

Not specified

Salary

Not specified

Reporting to the CEO, this person will

  • Lead and execute the group's marketing and customer experience strategy, defining how customers discover, engage, and remain loyal to its brands across all channels.
  • Drive brand growth and positioning, ensuring marketing strategies translate into measurable commercial outcomes and strengthen each brand's identity within the wider portfolio.
  • Oversee integrated campaigns across ATL, social, CRM and in-store, aligning media and messaging to deliver a unified omnichannel experience.
  • Manage CRM and loyalty programs to build customer relationships, increase retention and drive lifetime value through data-led personalization.
  • Partner with retail operations, merchandising and e-commerce teams to design seamless customer journeys and deliver consistent storytelling across touchpoints.
  • Leverage customer insights and analytics to inform decisions, measure effectiveness, and continuously optimize marketing and experience performance.
  • Collaborate with technology, logistics and product teams to enhance service, fulfillment and post-purchase satisfaction.
  • Champion a customer-first mindset across the organization by embedding experience-driven KPIs and aligning all functions around shared brand and customer goals.
  • Provide strategic leadership to brand, marketing and CX teams, fostering creativity, accountability and high performance.
  • Engage directly with the CEO and board, presenting key performance updates, customer insights, and growth opportunities.

© 2025 Qureos. All rights reserved.