VP - Brand, Marketing & CX- Retail Family Group

Overview

The client is a leading lifestyle and retail group shaping some of the region's most recognisable consumer brands. With a strong focus on innovation, experience and long-term growth, the group continues to redefine how customers interact with fashion, beauty and lifestyle across the GCC. Part of a larger conglomerate and a high performing leadership team, it offers the scale, resources and ambition of a global organisation.

Responsibilities

Reporting to the CEO, this person will

• Lead and execute the group's marketing and customer experience strategy, defining how customers discover, engage, and remain loyal to its brands across all channels.
• Drive brand growth and positioning, ensuring marketing strategies translate into measurable commercial outcomes and strengthen each brand's identity within the wider portfolio.
• Oversee integrated campaigns across ATL, social, CRM and in-store, aligning media and messaging to deliver a unified omnichannel experience.
• Manage CRM and loyalty programs to build customer relationships, increase retention and drive lifetime value through data-led personalization.
• Partner with retail operations, merchandising and e-commerce teams to design seamless customer journeys and deliver consistent storytelling across touchpoints.
• Leverage customer insights and analytics to inform decisions, measure effectiveness, and continuously optimize marketing and experience performance.
• Collaborate with technology, logistics and product teams to enhance service, fulfillment and post-purchase satisfaction.
• Champion a customer-first mindset across the organization by embedding experience-driven KPIs and aligning all functions around shared brand and customer goals.
• Provide strategic leadership to brand, marketing and CX teams, fostering creativity, accountability and high performance.
• Engage directly with the CEO and board, presenting key performance updates, customer insights, and growth opportunities.

Qualifications

• The successful candidate brings over 15 years of marketing leadership experience within large, multi-brand retail or lifestyle groups, ideally with exposure to both physical retail and digital channels.
• They have also led a customer experience function either in their current or past role, demonstrating hands-on involvement in shaping and delivering CX strategy rather than overseeing it at arm's length.
• They have a proven track record of shaping and executing brand and customer experience strategies that deliver measurable commercial impact.
• They combine strategic vision with hands-on execution, able to move seamlessly between creative brand building and data-led decision-making.
• Experience leading CRM, loyalty, and omnichannel marketing programs at scale is essential, as is the ability to translate customer insights into actionable growth initiatives.
• They are a strong communicator and influencer, confident working with C-suite stakeholders and inspiring large, cross-functional teams.
• Either Retail, Consumer, Beauty or Luxury experience is a must
• Regional experience within the GCC or other international retail hubs will be highly regarded.