VP Financial Development and Marketing

Under the general direction of the CEO and consistent with the Christian mission of the YMCA, the VP of
Financial Development and Marketing is responsible for building the community’s understanding of the
YMCA’s cause and impact and developing and implementing effective fundraising, marketing,
communication and outreach goals. This job will position the YMCA as a “charity of choice” for the
investment of donations within the local community and be responsible for building the community’s
understanding of the YMCA’s cause and impact.

OUR CULTURE:
Our mission and core values are brought to life by our culture. In the Y we strive to live our cause of
strengthening communities with purpose and intentionality every day. We are welcoming: we are open
to all. We are a place where you can belong and become. We are genuine: we value you and embrace
your individuality. We are hopeful: We believe in you and your potential to become a catalyst in the
world. We are nurturing we support you in your journey to develop your full potential. We are
determined: above all else, we are on a relentless quest to make our community stronger beginning with
you.

ESSENTIAL FUNCTIONS:

• Supervise Marketing and Fundraising employees, ensuring reviews on a yearly basis.
• Create a comprehensive fundraising strategy, including case development, budgeting and stewardship.
• Ensure success of the Annual Giving Campaign by reaching personal, branch and association goals.
• Lead the Advancement Committee of the Gaston County Family YMCA
• Serve on the Endowment Committee and work closely with the CEO on planned giving.
• Works in conjunction with Leadership staff to create and manage a fundraising infrastructure, including donor software systems and automated processes for giving and sponsorships.
• Create a yearly campaign stewardship schedule for who, what, when, where and how we will communicate with all donors. Annual and Capital.
• Provides leadership for peer-to-peer fundraising efforts.
• Trains branch staff and volunteers in gift solicitation. Works closely with executive leadership.
• Collaborate with Leadership staff to develop communication and campaign strategies to successfully market the annual campaign. Supports plans for identifying, cultivating and soliciting branch annual prospects.
• Writes clearly and concisely, using correct grammar, vocabulary and appropriate tone for message or audience and speaks in a clear, articulate manner.
• Oversees prospect/donor correspondence. Ensures that each branch is timely in these communications.
• Directly supervise Marketing Director who is responsible for the following:
  • Develop and execute integrated marketing strategies across core YMCA program areas including Membership, Summer Camp, Afterschool, Youth Sports, Wellness, etc.
  • • Direct and facilitate the Quarterly Marketing Planning Process, ensuring cross-functional alignment.
    • Lead execution of all marketing initiatives including content development, campaign messaging, and audience targeting.
    • Oversee brand consistency and optimization of platforms including the Gaston YMCA’s mobile app and website.
    • Strategically manage email marketing through Gaston YMCA’s CRM, segmenting audiences and tracking engagement.
    • Execute multi-channel content strategies across social media, paid ads (radio, email campaigns), and local publications.
    • Conduct and analyze data strength SEO reports to enhance digital presence and drive organic engagement.
    • Develop and execute campaigns to support membership growth and special events.
    • Develop and distribute press releases to local media outlets, ensuring clear, timely communication that strengthens community awareness and engagement.
    • Lead members through email and mobile app notifications, delivering timely updates on programs, schedules, facility changes, and organizational news.
  • All other duties as assigned.

YMCA COMPETENCIES (Team Leader):

Mission Advancement: Reinforces the Y’s values within the organization and the community. Effectively communicates the benefits and impact of the YMCA’s efforts for all stakeholders. Implements effective systems to develop volunteers at program, fundraising and policy leadership levels. Secures resources and support for all philanthropic endeavors.

Collaboration: Develops strategies to ensure staff and volunteers reflect the community. Builds and nurtures strategic relationships to enhance support for the YMCA. Serves as a community leader building collaborations based on trust and credibility to advance YMCA mission and goals. Communicates for influence to attain buy-in and support goals. Provides tools and resources for the development of others.

Operational Effectiveness: Integrates multiple thinking processes to make decisions. Involves members and community in the development of programs and activities. Ensures execution of plans. Institutes sound accounting procedures, investment policies and financial controls. Assigns clear accountability and ensures continuous improvement.

Personal Growth: Fosters a learning environment embracing diverse abilities and approaches. Creates a sense of urgency and positive tension to support change. Anticipates challenges that can sidetrack or derail growth and personal learning. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

• Bachelor’s degree in related field preferred; equivalent combination of education and experience
• Previous experience in Annual Fundraising and Capital Fundraising for nonprofits preferred
• Must have good interpersonal, public relations and communication skills
• Computer and fundraising software experience preferred

PHYSICAL DEMANDS

• Ability to walk, stand, bend and sit for long periods of time
• Must be able to lift and/or assist up to 40 pounds
• Ability to speak concisely and effectively communicate
• Visual and auditory ability to respond to critical situations and physical ability to act swiftly in an emergency
• Ability to view and enter data for long periods of time