VP, Marketing

About Keep Company

Keep Company is on a mission to make human connection an intentional, scalable asset in every workplace. As a venture-backed SaaS platform recognized by Techstars, Forbes, and SHRM, we combine technology with coaching and mentoring to deliver transformative employee experiences at leading professional services organizations. At a time when artificial intelligence is rapidly reshaping how we work, Keep Company is rebuilding the human layer of work, because we believe human intelligence - connection, discernment, and trust - is the most important capability organizations can invest in to strengthen culture, retention, and performance in the moments that matter most.

The Role

Keep Company is at an inflection point. We've found real product-market fit in Legal - and now we're building the engine to accelerate it while planting the flag in Financial Services. This is the kind of moment most marketers never get: an existing funnel to convert and a blank canvas to explore. You'll get both.

Reporting to our Co-founder & President, you'll be our senior marketing leader - a full-stack operator who can think in strategy and execute in sprints. You'll own Legal revenue acceleration, lead our Financial Services market entry, build the connective tissue (content, enablement, product marketing) that makes our sales team unstoppable, and partner with our Director of Marketing.

This is not a "manage the agency and report on MQLs" job. You'll be in the work - writing, testing, building, shipping, while holding the strategic thread that connects everything back to revenue.

Responsibilities

Legal Market - Revenue Acceleration

• Own the full marketing funnel for the Legal vertical, from demand generation through pipeline conversion, with direct accountability for sourcing and influencing revenue targets

• Build and scale ABM programs targeting AmLaw 200 and mid-market law firms, partnering closely with sales on account selection, sequencing, and outreach

• Develop case studies, ROI frameworks, and proof points that resonate with law firm leadership (Managing Partners, CHROs, COOs)

Financial Services - Market Entry

• Lead go-to-market strategy for the Financial Services vertical, including ICP definition, messaging architecture, channel selection, and pilot campaign execution

• Conduct market and competitive research to identify whitespace, key personas, and the highest-leverage entry points

Content & Thought Leadership

• Define and drive a content strategy that builds Keep Company's authority in employee engagement, retention, and learning within professional services

• Write and edit high-quality content - long-form pieces, LinkedIn narratives, sales collateral, email sequences - that reflects the brand voice and earns trust with senior buyers

Sales Enablement & Product Marketing

• Develop and maintain core positioning, messaging frameworks, and competitive battlecards that keep the sales team sharp and consistent

• Partner with product and sales to translate platform capabilities into buyer-centric narratives for each vertical

Demand Generation & Growth

• Own and optimize paid, organic, and partner channels, continuously testing and iterating based on performance data

• Identify and pursue non-obvious growth levers - partnerships, communities, conferences and events, ecosystem relationships - that traditional playbooks miss

Team & Operations

• Manage and mentor the Director of Marketing, creating clear ownership and a high-trust, high-output dynamic

• Build lightweight but scalable marketing processes and a measurement framework that ties activity to pipeline and revenue

What You Bring

Skills & Attributes

• You're a hybrid storyteller and revenue operator and you're proud of both halves
• You move fast, test often, and learn faster. You have a strong bias toward action over perfection, and you know the difference between a shiny tactic and a real bet.
• You don't wait to be handed a strategy - you come in with ideas. You think creatively about how to build awareness, generate demand, and unlock growth in ways that haven't been tried yet. You're the person who sees an untapped channel, a partnership nobody's pursued, or a content angle that could break through - and then executes on it.
• You're tool-obsessed - Clay, AI-driven SEO, modern attribution, whatever's actually working right now.
• You're an exceptional writer. You use AI thoughtfully for efficiency, but your output is human, earns trust, and doesn't get filtered into a spam folder. You pick up brand voice and product nuance fast, and you translate complex POVs into language that moves people
• You see yourself as just as accountable for revenue outcomes as the sales team. You build relationships - with customers, with ecosystem partners, with anyone who can accelerate trust and reach
• You thrive in the early stage! We're a seed-stage company on a clear path to Series A. You've been here before, or you've genuinely wanted to be, and you understand what it takes to operate well at this stage: high ownership, low ego, comfort with ambiguity, and the ability to make smart decisions without perfect information. You're looking for the thrill, pride and opportunity that comes with building at this early stage

Required Experience

• 8–12+ years in B2B marketing, ideally in SaaS or services selling into professional services, regulated industries, or complex consultative sales cycles. You've owned a pipeline number. You've built ABM motions from scratch, not just inherited them

Why Keep Company

• Play a pivotal leadership role shaping the future of workplace connection
• Be part of a founder-led startup with renowned clients and measurable impact
• Competitive salary, significant equity, medical/dental/vision, 401k, and flexible PTO
• Flexible (human) work schedule and a highly supportive, mission-driven team
• Option for remote-first work with periodic in-person team sessions
• Regular team events, constant opportunities to grow, and plenty of celebration
• For this role, the base salary range is $150,000 - $180,000 per year, plus equity. The final offer will depend on your experience, skills, and alignment with the role's scope.

How to Apply

Some candidates may see the list above and feel discouraged because they don't match all the items. The data says this is especially true of traditionally underrepresented communities. Please apply anyway: there's a good chance you have valuable skills. We are committed to building an equitable environment, and we're taking steps to meet that commitment.

If you're excited about making a tangible impact in a mission-driven organization and across the working world, we'd love to hear from you.

Apply here by sending your resume and a cover letter sharing what excites you about building at the intersection of tech and human connection.

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