VP Marketing / Growth

About Numera

Numera is building the world’s most trusted Accounting-as-a-Service platform for growing businesses.

We partner with founders, CEOs, and investors to simplify finance — combining accounting, tax, and strategic advisory under one roof. With 500+ professionals across the U.S. and India, we deliver enterprise-grade finance support to startups and SMBs without the Big 4 bureaucracy.

Our mission: to make sophisticated finance accessible, scalable, and human.

We’re not just an outsourcing firm - we’re the finance backbone behind the next generation of ambitious companies.

The Opportunity

We’re looking for a hands-on VP of Marketing / Growth to build and scale a modern, data-driven marketing engine focused on pipeline, revenue, and unified brand leadership within the finance and accounting ecosystem.

This is not a “big brand” awareness-only role. This is a build-the-engine, drive-the-numbers leadership position.

You will own:

• Demand generation & pipeline growth
• Brand positioning within finance, accounting, and PE-backed markets
• Marketing operations, attribution & analytics
• Sales enablement & GTM alignment
• Digital infrastructure (CRM, automation, website, SEO)

You’ll work directly with executive leadership and help position Numera as the go-to finance partner for startups, SMBs, and private equity-backed companies.

Who We’re Looking For

We are specifically targeting candidates with:

Required Experience

• 5–10 years total marketing experience
• 3+ years in B2B professional services, finance, accounting, or fintech
• Experience marketing to founders, CEOs, CFOs, PE firms, or SMB operators
• Proven success building demand engines that drive measurable MQL → SQL → revenue growth
• Strong grasp of CRM and marketing automation (HubSpot, Salesforce, or similar)
• Experience reporting on CAC, ROI, attribution, and full-funnel performance

Highly Preferred

• Experience in accounting, outsourced finance, fintech, PE-backed companies, or advisory services
• Background in Private Equity environments (portfolio marketing, roll-ups, multi-brand integration)
• Startup or high-growth SMB experience
• Experience unifying multiple brands post-acquisition
• Sales enablement & ABM experience targeting executive buyers

What You’ll Actually Do

Build the Growth Engine

• Develop scalable demand generation across paid, organic, lifecycle, and outbound channels
• Build repeatable MQL-to-revenue systems
• Implement and optimize attribution frameworks

Strengthen Market Positioning

• Clarify and sharpen Numera’s positioning in the finance & accounting landscape
• Align messaging across startups, SMBs, and PE-backed segments
• Support thought leadership and executive visibility

Modernize Marketing Operations

• Optimize CRM and automation systems
• Improve reporting cadence to executive leadership
• Build dashboards tying marketing investment directly to pipeline

Lead & Scale

• Hire and mentor a high-performing marketing team
• Align closely with sales and operations
• Create accountability around pipeline contribution and revenue impact

What Success Looks Like in Year 1

• Predictable, measurable pipeline contribution from marketing
• Improved MQL → SQL conversion rates
• Stronger brand clarity within the finance ecosystem
• Modernized marketing systems tied directly to revenue reporting

Why This Role Is Different

• Direct access to CEO, COO, and executive leadership
• High-growth environment with real ownership
• Opportunity to define the category in Accounting-as-a-Service
• Build something scalable — not just manage campaigns
• Join our People First culture which focuses on , Empathetic Partnership, Unwavering Integrity, Genuine Kindness and Relentless Excellence.

If you’re a data-driven growth leader who understands finance buyers and thrives in PE-backed or startup environments, we’d love to connect.

Job Type: Full-time

Pay: $120,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Have you ever built or rebuilt a B2B marketing function from scratch or through a major growth phase? Briefly describe the situation and what you owned end-to-end.
• What revenue or pipeline targets have you personally been accountable for in past roles?
• This role requires both strategic leadership and hands-on involvement early on. Are you comfortable doing both? Please explain.

Experience:

• Business planning: 5 years (Required)
• Branding: 2 years (Required)

Work Location: Remote