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VP, Marketing Operations & Planning
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
Qualys is looking for an exceptional leader to join the Marketing leadership team as Vice President, Global Marketing Operations and Planning. In this role, you will drive marketing strategy and operational systems and programs that generate pipeline for new customer acquisition and expansion of Qualys global customer base. Reporting to the CMO, you will partner closely across the Marketing core functions, Revenue Operations, Sales Leadership and Product leaders to ensure revenue growth initiatives target the ideal customer profile, lead workflows are optimized and performance insights are delivered promptly. You will lead a team responsible for marketing automation, MarTech tool integrations, lead management, analytics and executive dashboards building the operational cadence and foundation for Qualys’ next stage of growth. This role requires a growth mind set, data driven leader with expertise in operational excellence, cross-functional collaboration and continuous improvement.
Job Responsibilities
- Working closely with the CMO, own the end-to-end marketing planning process (annual, quarterly, and in-quarter), including setting priorities and budgeting
- Operationally scale and lead a high‑performing Marketing Operations team, setting priorities and high standards for the team, including hiring, coaching and career progression
- Own and drive the marketing automation platform, demand program execution, contact database, reporting and performance analysis
- Implement modern marketing technology tools to ensure efficient lead and data flow (focus on jobs to be automated and integrated with existing operations platforms)
- Own the marketing contact database, track and ensure the contacts are continuously enriched, data hygiene and follows compliance regulations.
- Streamline lead flow management for demand programs (pre, during, post follow up)
- Ensure lead routing, follow up and program analysis conducted based on SLAs
- Implement multi-touch attribution and ensure leads are properly attributed across Marketing, Sales and Channel Sales
- Conduct pro-active pipeline analysis, program ROI, reporting and recommendations
- Evaluate ROI across channels, programs, and initiatives—making clear recommendations on optimization and reallocation.
- Own and create visually engaging program dashboards
- Work cross-functionally collaborating and planning with Marketing, BDRs, Sales, Revenue Operations and Product leaders (Goal setting, Lead & Pipeline Performance)
Job Requirements
- Minimum of 15 years of leading a successful global marketing planning and operations team for B2B
- Demonstrated ability to operate as a strategic advisor across marketing leadership using data driven insights, recommend channel optimization to improve program performance
- Budget management and annual planning
- Reporting: experience with business intelligence tools (Tableau, Domo, Looker) to provide easy to use dashboards and pipeline data
- Communications: Ability to communicate at an executive level and across peers; lead cross-functional projects
- Exceptional written and verbal communicator with executive presence
- Systems knowledge: deep expertise and experience with Salesforce CRM, Marketo marketing automation, campaign setup, lead scoring, nurture programs, Account based marketing intent tools 6sense, multi-touch attribution;
- Architect lead lifecycle, scoring, routing, and SLAs that maximize speed to value and conversion across segments and motions
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