VP of Brand & Customer Experience Retail

A consumer-facing organisation in Saudi Arabia is seeking a Vice President to oversee brand strategy and customer experience. This role involves leading brand positioning and communications while aligning customer-centric initiatives with in-store and digital experiences. The ideal candidate has significant leadership experience in retail, strong exposure to omnichannel journeys, and a deep understanding of customer behavior, preferably in the Saudi market. This position has a significant impact on commercial performance and brand reputation.