VP of E-Commerce

Be the Architect of Lasko's E-commerce Future

Lasko Products, an industry leader in home environment innovation for over a century, is seeking a visionary and results-driven Vice President of eCommerce to join our leadership team. Reporting directly to the Chief Customer Officer, you will lead Lasko's digital transformation—driving bold growth, profitability, and innovation across all digital channels.

This is a defining opportunity to shape the company's next era of omnichannel excellence. You will have the mandate—and the freedom—to build a high-performing eCommerce organization, set the long-term vision, and deliver measurable results that redefine how consumers discover and engage with Lasko online.

This position can be remote, but the ideal candidate will be on the East Coast or Seatle, WA.

Why Lasko

• Ambitious Growth: Join a leadership team committed to expanding digital capabilities and disrupting the category. You'll have the resources, visibility, and influence to scale transformation at pace.
• Strategic Impact: Define and execute a multi-year vision that integrates eCommerce, digital marketing, and marketplace strategy with Lasko's core business.
• Autonomy & Influence: Operate as a key member of the Lasko team, partnering directly with the CEO, CCO, and cross-functional heads across the company.
• Culture of Innovation: Thrive in an entrepreneurial environment that values creativity, speed, and continuous improvement.

Position Overview

As Lasko's eCommerce leader, you will serve as both strategist and operator—responsible for the strategic growth, P&L performance, and digital evolution of our online business. You will shape how we engage consumers, optimize retailer partnerships, and execute with excellence across 1P, 3P, and DTC channels.

What You'll Do

• Lead Our Online Transformation
• Drive double-digit growth across Amazon (1P and 3P), emerging marketplaces (e.g., Wayfair), and retail.com channels (Walmart.com, Homedepot.com, Target.com).
• Build, inspire, and lead a world-class team of experts spanning eCommerce sales, marketing, analytics, and operations.
• Create a unified, best-in-class consumer experience across all online touchpoints.
• Set Strategic Direction
• Develop and execute a bold 3–5-year vision for Lasko's digital commerce ecosystem, identifying growth levers and emerging opportunities.
• Maintain constant awareness of industry shifts, new technologies, and evolving consumer expectations.
• Own the eCommerce P&L—balancing top-line growth with disciplined profitability.
• Operational & Cross-Functional Leadership
• Partner with Supply Chain and Operations on inventory planning, pricing, fulfillment, and logistics to ensure cost-efficient execution.
• Collaborate with Product Development and Engineering to inform innovation pipelines and launch readiness.
• Align with Finance on budgeting, ROI tracking, and KPI dashboards to ensure performance transparency.
• Work closely with Marketing to integrate digital advertising, content, and brand storytelling into the consumer journey.
• Data, Technology & Analytics
• Build a scalable digital architecture encompassing content management, analytics, and retail media optimization.
• Leverage data to inform category management, pricing, and promotional decisions across marketplaces.
• Create consistent, real-time reporting to monitor conversion, ROAS, star ratings, and other key KPIs.
• Customer & Partner Excellence
• Deepen strategic relationships with Amazon, Walmart, and key ecommerce retailers.
• Drive omnichannel integration with brick-and-mortar partners to ensure unified brand representation and consumer experience.
• Develop and execute digital merchandising, SEO, and paid-media strategies that accelerate conversion, loyalty, and share.
• Direct-to-Consumer (DTC) Innovation
• Lead the evolution of Lasko.com and future DTC initiatives, integrating insights from Amazon and marketplace analytics to refine assortment, pricing, and experience.
• Drive programs in email, paid search, affiliate, and retargeting to enhance lifetime value and loyalty.

Who You Are

• A proven eCommerce trailblazer with a record of scaling digital businesses and leading through transformation.
• Strategic, data-driven, and creative—with the agility to move from vision to action.
• A hands-on leader who develops talent, builds collaboration, and delivers results through empowerment and accountability.
• Experienced in both 1P and 3P Amazon models, with deep knowledge of omni-channel retail and DTC best practices.
• Passionate about innovation, storytelling, and creating digital ecosystems that delight customers and drive growth.

Experience & Qualifications

• Minimum 5–7 years in a senior eCommerce leadership role within a consumer products company.
• Demonstrated P&L ownership and proven ability to deliver profitable growth.
• Experience selling through both pure-play and omnichannel retailers (Amazon, Walmart, Target, etc.).
• Deep understanding of marketplace dynamics—content, pricing, marketing, fulfillment, and analytics.
• Strong cross-functional collaboration experience in a matrixed organization.
• Skilled in digital marketing, retail media, and performance measurement.
• Bachelor's degree required; advanced degree preferred.

Ready to Lead Lasko's E-commerce Revolution?

If you are a bold, visionary leader ready to accelerate transformation and drive growth at a company with a century-long legacy and a future-focused mindset, we'd love to hear from you.