VP of Marketing

• Develops and implements annual Marketing plan unique for the property that supports and is supported by the overall brand strategy for the company and generates trial and builds long term relationships with customers.
• Develops and manages annual budget and annual capital plan with acceptable returns on investment.
• Achieves maximum revenue in each targeted market segment for gaming, hotel, and food and beverage.
• Achieves revenue and profit targets for entertainment.
• Develop advertising campaigns, promotions, special events, and direct marketing campaigns that generate acceptable returns on sales and are well executed as a result of coordinating efforts with gaming, hotel and food and beverage operations.
• Responsible for all property advertising and public relations and coordinating these functions with brand advertising.
• Contributes to ideas to grow existing business and expand into new business opportunities.
• Manage 3rd Party Strategic Alliances and hold accountable to agreed to outcomes and timelines.
• Anticipates and reacts to changes in competition, planning assumptions, and will alter plans as necessary.
• Interprets management philosophy to others, translating concepts into practical applications and analyzing and modifying systems based on given management concepts.
• Analyzes property’s customer service scores and make recommendations for improvement.
• Acts as advocate for the customer.
• Coordinates all marketing plans and activities with casino marketing.
• Hires, trains, and effectively manages a marketing staff.
• Monitors direct report performance standards and hold managers accountable for performance.
• Delegates assignments to the most appropriate person by analyzing the requirements of the task and relating those to the capabilities of employees in order to accomplish tasks on time and with budget.
• Meets individually with employees to discuss career goals, identify skills needed to achieve goals, and develop action plans to satisfy both.
• Assist employees through development process by following up on a regular basis and holding employees accountable to plan.

• Directs all retail marketing functions: advertising, entertainment, public relations, special events and Social Media.

• Develop and execute short and long-term marketing strategies to support property/brand growth, volume, revenue and retention goals.

• Oversee the development and successful execution of special events that stimulate patronage by targeted customers.
  

GENERAL REQUIREMENTS:

• Four year (B.A./B.S.) in Marketing or related field preferred; preference for an MBA.

• Seven to ten years experience in a senior Marketing position with direct responsibility for revenue generation and staff management.

• Hospitality or service industry experience preferred.

• Must have previous examples of work that demonstrates creativity and innovation.

• Ability to analyze competitive information and internal financial information and develop plans with measurable results.

• Creative and innovative problem-solving skills.

• Ability to develop effective working relationships with peers.

• Coordinate Marketing activities with operating departments.

• Must possess financial abilities and cost control techniques.

• Ability to develop and implement annual Marketing plans.

• Must possess excellent communication skills, particularly those skills needed to work with outside vendors in related fields of marketing as well as dissatisfied and upset customers.

• Must be able to read, write, speak, and understand English.

• Must be able to manage multiple objectives and tasks simultaneously and be able to continually assess and re-set priorities.

• Ability to represent company at public functions and speak to groups of all sizes.

• Excellent interpersonal, customer service, communication, and team building skills are required.
  

PHYSICAL, MENTAL and ENVORNMENTAL DEMANDS:

PHYSICAL & MENTAL:

• Ability to speak distinctly and persuasively.
• Must be able to bend, reach, kneel, twist, and grip items while working at an assigned office area.
• Must have the manual dexterity to operate office equipment such as a 10 key adding machine, PC, fax machine and photocopier.
• Must be able to respond to visual and aural cues.

WORK ENVIRONMENT:

• Must be able to tolerate a smoke-filled environment for up to eight hours.
• Must be able to maneuver to all areas of the casino.
Ability to simultaneously manage several projects and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.

Positions that have contact with the public require the ability to work in a noisy
environment and may be exposed to guests who use tobacco products. Also, non-public contact positions may be required to enter public areas from time to time, in connection with their duties, and may be subject to the same environment.

Disclaimer
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).