VP of Marketing

About Us

The Attorneys For Freedom Law Firm (AFF) actively seeks to inspire and improve the lives of its clients, employees, and the general community. We are activists who value and intentionally promote the principles of a free society. We are the only law firm in the nation that exclusively handles self-defense cases. To learn more about our law firm, visit: www.AttorneysForFreedom.com. To learn more about our national self-defense program, Attorneys On Retainer (AOR), visit: www.AttorneysOnRetainer.us.

About the Role

The VP of Marketing will be the strategic leader driving the company’s digital-first marketing strategy, with a strong emphasis on YouTube and video-driven brand growth. This role will own the company’s brand presence across multiple platforms, leading campaigns that drive awareness, engagement, and conversion. The VP of Marketing will lead a multidisciplinary team specializing in content, performance marketing, SEO, PPC, and analytics, ensuring the brand maintains a strong, consistent voice while achieving measurable growth. We’re looking for a growth-minded marketing innovator with a proven ability to scale subscription-based businesses through customer journey optimization that drives acquisition, engagement, and long-term retention. This role is perfect for a seasoned builder and strong communicator—a strategic leader who thrives in fast-paced environments and is not afraid to roll up their sleeves. You’ll shape our growth roadmap, marketing strategy, own the marketing funnel, and turn metrics into momentum.

Key Responsibilities

· Develop and Execute Marketing Strategy: Lead the creation and implementation of comprehensive marketing plans to promote Attorneys On Retainer (AOR) and Attorneys For Freedom (AFF), including digital campaigns, content marketing, email marketing, SEO, PPC, and social media initiatives. Align strategies with business goals to drive brand awareness, membership growth, and member retention.

· YouTube Channel Optimization and Performance Management: Lead the end-to-end strategy, production, and distribution of content for the AOR YouTube channel (@AttorneysOnRetainer), ensuring a steady pipeline of high-quality educational videos, case discussions, and attorney-driven insights tailored to gun owners and self-defense audiences. Oversee continual analysis of performance metrics to drive data-backed optimizations in video SEO, titles, thumbnails, descriptions, and audience targeting. Grow the channel through influencer collaborations, community engagement, and live streams, while managing content calendars, production budgets, and external partners. Set and achieve aggressive KPIs, targeting year-over-year growth, and tightly integrate YouTube efforts with conversion funnels, landing pages, retargeting, and multi-channel campaigns—including webinars, virtual events, and in-person activations—to acquire and convert viewers into AOR members.

· Channel Management: Achieve 20-30% annual growth by expanding presence across targeted marketing channels including: podcasts, webinars, sponsorships, affiliate program, social media, tradeshows/events, radio/tv, and direct mail.

· Brand Management and Positioning: Refine target-market definition and optimize messaging across digital, social, and traditional channels to ensure consistent alignment with audience needs and brand objectives. Enhance AOR's brand as an innovative leader in self-defense legal protection through thought leadership, PR, events, and partnerships. Ensure messaging resonates across all touchpoints, especially in video content while ensuring all marketing materials comply with legal and ethical standards.

· Brand Merchandise and Engagement: Oversee the strategy, budget, product design, vendor management, and promotional campaigns for the AOR merchandise store to ensure brand consistency and support member engagement.

· AOR and AFF Websites: Optimize AttorneysOnRetainer.us and AttorneysForFreedom.com for SEO. Target to increase traffic by 25%; 15% membership growth; 12% conversion from organic searches.

· Team & Culture: Build, mentor, and lead a high-performing marketing team, including copywriters, digital specialists, analysts, video/production, public relations, and event planners. Foster a collaborative environment and a culture of creativity, growth, accountability, and measurable outcomes. This team will need to work cross-functionally to ensure the needs of all stakeholders are satisfied.

· Market Research and Innovation: Stay informed of industry competitors and ahead of industry trends, especially in digital marketing and AI, identifying opportunities to scale and expand AOR's presence on emerging platforms while prioritizing YouTube as a core channel.

Qualifications

· Education: Bachelor's Degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.

· Experience:

· 10+ years in marketing leadership roles, with at least 5 years in a senior position (VP or Director level).

· Proven track record in digital marketing, with specific expertise in managing and scaling YouTube channels for B2C or service-based brands.

· Strong record of developing brand stories that convert audiences into loyal subscribers.

· Proven success in scaling customer acquisition and retention across recurring-revenue and membership-driven business models.

· Experience in firearms, self-defense, or related industries is highly desirable. Experience with legal services is a plus.

· Skills:

· Excellent leadership, communication, and project management abilities.

· Deep knowledge of YouTube best practices, including algorithm optimization, content SEO, and audience analytics.

· Proficiency in marketing and CRM tools such as Google Analytics, Salesforce, etc.

· Strong analytical skills with experience in performance metrics (e.g., ROAS, CAC, LTV) and A/B testing.

· Ability to thrive in a fast-paced, entrepreneurial environment with a passion for innovation and results.

· Other Requirements: Willingness to travel for events or collaborations; must pass a background check due to the sensitive nature of legal services.

Salary and Benefits

· Salary Range: $150,000-$200,000/year plus competitive benefits package

Job Type: Full-time

Pay: $150,000.00 - $200,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person