VP of Performance Marketing

Applicants must submit a current resume including phone number and email address.

About Us

About Heartland Roadshow
Heartland Roadshow is a nationwide, growth-focused company that acquires valuable estate items directly from the public through a network of events held across the U.S. Often compared to Antiques Roadshow, our events provide a professional, secure environment where individuals can sell gold, silver, coins, watches, jewelry, and other collectibles.

Our business is built on a scalable, multi-market model driven by direct-response marketing, operational discipline, and a strong focus on measurable performance.

Our marketing engine has historically been driven by direct mail, and we are now expanding into TV, paid social, and additional acquisition channels in a meaningful way.

We are seeking a high-level, data-driven marketing operator to take ownership of our acquisition strategy and help scale the business to the next level.

About the Role

This is not a “manage agencies and report metrics” role.

This is a hands-on leadership position responsible for:

• Scaling customer acquisition across multiple channels
• Driving measurable ROI (CAC, MER, revenue growth)
• Leading and developing a team of 6 marketing team members
• Building a disciplined testing and optimization culture

Key Responsibilities

• Own and scale all marketing channels (Direct Mail, TV, Paid Social, Radio)
• Optimize and improve CAC, ROAS, and overall marketing efficiency
• Expand TV advertising across new markets and creatives
• Build and scale paid social (Meta) campaigns
• Develop and execute structured A/B testing strategies
• Analyze performance across multiple markets and allocate budget accordingly
• Lead, manage, and improve a team of 6 marketing professionals
• Oversee creative direction and messaging strategy
• Build reporting systems and dashboards for performance tracking

What We’re Looking For

• 8–15+ years in performance marketing, growth, or acquisition roles
• Proven experience scaling marketing in multi-market environments
• Deep expertise in at least 2 of the following:
• Direct Mail
• TV Advertising
• Paid Social (Meta)
• Strong analytical mindset (CAC, LTV, MER, ROAS)
• Experience managing teams of 5+ people
• Ability to be both strategic and hands-on

What We Are NOT Looking For

• Brand-only marketers
• Agency account managers without P&L ownership
• Candidates without direct experience scaling acquisition channels

Compensation

• Base Salary: $160,000
• Performance Bonus: Meaningful upside tied to CAC, revenue growth, and channel performance
• Target Total Compensation: $200K+
• Fully remote position

Why This Role is Unique

• You will own and scale a multi-channel acquisition engine
• You will have real autonomy and decision-making authority
• Your performance will be clearly measurable and rewarded
• You will play a key role in driving nationwide growth

The Heartland Roadshow is committed to a fair, respectful, and inclusive hiring process, evaluating candidates based on their experience and alignment with the role.

If you need assistance or accommodation at any point during the application or interview process, please contact our Human Resources team at Careers@heartlandroadshow.com.

Pay: $160,000.00 - $200,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Provide a link to your LinkedIn Profile. (Voluntary)
• How much A/B testing experience do you have on a scale of 1-5?

• How much paid Facebook/ Meta experience do you have on a scale of 1-5?

• How much paid TV buying experience do you have on a scale of 1-5?

• How much direct mail buying experience do you have on a scale of 1-5?

• What is the most number of direct reports you’ve managed in a marketing capacity, and what was the most senior role reporting to you?
• What is the largest annual advertising budget you've managed in your last 2 roles?

Work Location: Remote