Web Content & Accessibility Strategist-Bellin College

Location: 3201 Eaton Rd, Green Bay WI 54311

FTE Status : Full time 1.00 FTE

Work Schedule: Monday- Friday 8:00 a.m. – 4:30 p.m.

JOB SUMMARY:

The Web Content and Accessibility Strategist leads the strategy, user experience, and continuous improvement of the Bellin College website. Serving as the website’s product owner, this role sets priorities, manages content initiatives, and ensures the site effectively supports enrollment goals, institutional branding, and student engagement.

Working collaboratively within the Marketing Department, this position oversees the full web content lifecycle—from planning and creation to publishing, analytics, and optimization—while advancing the College’s commitment to accessibility, inclusive design, and innovation. The role partners closely with internal stakeholders to deliver clear, consistent, and user-centered digital communication that aligns with Bellin College’s mission and strategic goals.

QUALIFICATIONS:

Education – Licensures:

Bachelor’s degree in marketing, communications, web or graphic design, digital design, strategic marketing or communication or related communication or business field. Master’s degree preferred.

Experience:

A minimum of four to six years’ experience in web content development and management experience. Advanced proficiency in HTML, CSS and JavaScript; experience with CMS platforms (WordPress or similar).

Knowledge:

Knowledgeable about the regional community. Working knowledge of public relations tactics, communication strategy, social media management and integrated marketing communication trends a must.

ABILITY AND CHARACTERISTICS:

Strong understanding of accessibility standards (Section 508, WCAG) and inclusive design practices. Excellent writing, editing, and proofreading skills. Experience with web analytics tools and SEO optimization. An interest in learning and applying emerging trends in website personalization and AI-powered content delivery. Ability to manage multiple projects and meet deadlines. Experience in higher education or healthcare marketing is a plus. Strong attention to detail and organizational skills a must. Flexible, works well under pressure, demonstrates initiative, self-directed. Must be organized, attentive to detail, have the ability to maintain accurate records exercising discretion with confidential information. Supportive of the College’s mission, vision, purposes, and values.

Why Bellin College?

Bellin College was founded in 1909 and has a distinguished reputation for providing students with a high-quality education which prepares them for the demands of the rapidly changing healthcare environment. Our mission is dedicated to educating healthcare professionals through innovation, leadership, and service that promotes lifelong learning and excellence. Our knowledgeable graduates are sought after by employers, and they are committed to making a difference for their patients. We are a fully accredited health sciences college with degree programs in:

• Nursing
• Radiology Sciences
• Diagnostic Medical Sonography
• Radiation Therapy
• Surgical Assisting
• Graduate Nursing
• Physical Therapy

Bellin College has small class sizes, a focused curriculum, faculty, and staff committed to student success, state of the art simulation areas, and extensive hands-on lab and clinical practice opportunities that provide a unique learning environment. Our values of Excellence, Integrity, Community and Caring prepares our graduates for academic and professional success. Bellin College is a part of the Bellin Health system.

Why Bellin Health?

With so many amazing healthcare organizations in this area, why Bellin?

Bellin Health offers a proud, local history spanning more than 100 years. Our personalized patient care model is only the beginning of what you will experience as we foster population health transformation and innovation to serve our communities. You can be part of an exciting dynamic place that offers an employee-first culture, work-life balance, and career advancement & growth opportunities. This culture allows our organization to attract elite talent, like yourself!

Bellin Health Values: B elonging, R espect, E xcellence, A ccountability, T eamwork, H umility

Additional perks include:

• Top-notch benefits: 401(k) with matching, paid time off, competitive health insurance, wellness programs to keep you and your family healthy, tuition reimbursement, and more
• Preventative care focused medical coverage that includes free visits to: Bellin primary care providers, Urgent Care & Fast Care facilities, physical therapy sessions and any labs required during these visits
• Access to online continuing education for professional and career development
• Empowerment to shape your work environment, encouragement to improve processes and create efficiencies, and support when seeking opportunities for growth.
• Culture that encourages self-care and provides you with opportunities to be your best self at work and at home
• Be a member of a passionate workforce, that feels like family and is driven to provide exceptional patient care with a strong focus on community.

Bellin Health is an Equal Opportunity Employer.

An annual security report for Bellin College is available at https://www.bellincollege.edu/campus-life/safety-and-security/annual-security-report/ .