Web Conversion Manager

About Us

vFairs is an all-in-one event management platform and Gartner Magic Quadrant Leader helping event planners power conferences, trade shows, and corporate events with in-person, hybrid, and virtual solutions. Our platform includes event registration, on-site badge printing, mobile apps, and more, managing the entire event lifecycle from planning through analytics. Rated 4.9/5 for customer support and recognized as a top platform on G2, we're known for robust technology and customer service that goes the extra mile. vFairs has a transparent, fast-paced, and collaborative culture, with geographically distributed teams united by strong processes and the autonomy to drive solutions forward.

About The Role

Are you passionate about turning website visitors into qualified leads? Do you get excited when your experiments drive conversion rates up and generate a steady flow of marketing qualified leads?

vFairs is looking for a Web Conversion Manager to own the strategy and execution of our marketing website (vfairs.com). You'll be responsible for driving growth in conversions, improving SEO and AI SEO visibility, running A/B tests, managing our interactive demo platform, and leveraging AI tools to speed up web conversion efforts.

This role lives in our Marketing organization, where you'll act as the custodian of the website and work intensely across multiple functions including demand generation, product marketing, performance marketing, growth, content marketing, sales, and customer success.

The ideal candidate loves a test-and-learn approach, has a strong grip on SEO concepts, can frame meaningful experiments, is savvy with modern conversion optimization techniques, and knows how to use AI tools to build systems and agents that accelerate results.

In this pivotal position, you will manage a team of developers and a UI/UX designer, and work with talented partners across the organization to drive website performance.

Responsibilities

Team Leadership & Resource Management

• Manage and lead a team of developers and a designer
• Allocate tasks effectively and ensure team productivity to deliver on initiatives
• Set clear priorities and timelines for web projects
• Review team output and provide feedback to maintain quality standards
  
  

Website Management & Conversion Growth

• Act as the custodian of vfairs.com and own the strategy, roadmap, and execution to maximize visitor-to-lead conversions
• Manage the entire sitemap and ensure all pages align with conversion goals
• Develop and execute A/B testing plans to identify high-performing variants
• Own the experimentation roadmap and prioritize tests based on potential impact
• Analyze session playbacks, heatmaps, and click streams to map user journeys and identify conversion bottlenecks
• Monitor conversion metrics, MQLs, website speed, and performance parameters through Google Analytics, Microsoft Clarity, and HubSpot
  
  

SEO & AI SEO Collaboration

• Work closely with the growth marketing specialist to execute SEO and AI SEO initiatives
• Collaborate on SEO strategy and focus on implementation and execution of recommended optimizations
• Monitor and improve website performance metrics including page load times and Core Web Vitals
  
  

Interactive Demo & Sales Enablement

• Own and manage the interactive demo website that serves as a sales enablement tool
• Work with sales to ensure the demo effectively showcases our product capabilities
• Continuously improve the demo experience based on user feedback and usage data
  
  

AI Tools & Automation

• Manage AI tools on the marketing site, including the AI chatbot
• Create prototypes on tools like Lovable and Replit and also create systems and agents that speed up web conversion
• Leverage tools like ChatGPT, Replit, Lovable, and Relay to automate workflows and accelerate experimentation
  
  

Messaging & Landing Pages

• Conduct messaging tests using tools like Wynter to validate copy and positioning
• Partner with product marketing to execute the roadmap of new use cases and solution landing pages
• Launch landing pages for customer dinners, events, and campaigns using forms and automation
• Work with design and copywriters to craft pages with the right messaging and conversion flows
  
  

Cross-Functional Collaboration

• Work closely with demand generation to align website conversion goals with lead generation campaigns
• Collaborate with product marketing on use case and solution page launches
• Partner with performance marketing to ensure landing page experiences support paid campaigns