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Web Growth Lead

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

Klaviyo is seeking a Web Growth Manager to drive measurable growth across all Klaviyo.com surfaces. In this role, you will lead our tactical conversion rate optimization strategy, improve top-of-funnel performance, and develop an experimentation-driven roadmap that accelerates new customer acquisition. You will partner cross-functionally with Web Strategy, Creative, PMM, SEO, International, Analytics, and Marketing Ops to deliver a world-class, high-performing website experience.

This role is both strategic and hands-on: you will define hypotheses, lead experimentation, implement AI-powered personalization features, and partner closely with engineers, designers, and marketers to bring scalable growth initiatives to life.

How You Will Make a Difference:

Build and scale our Qualified growth strategy: You'll own the Qualified program's strategic direction and roadmap, developing it into a reliable and efficient conversion engine that drives top-of-funnel impact.
Own the UX and experimentation roadmap for foundational web journeys: You will lead testing and optimization for core experiences—Sign-Up, Demo, Product Pages, Pricing—ensuring they are intuitive, performant, and conversion-focused.
Optimize user journeys across key acquisition channels: You will improve how users from paid, organic search, referral, and other channels move through the site, identifying friction points and designing experiments to drive lift.
Lead cross-functional CRO initiatives: Partnering with the broader Web team, you'll manage a comprehensive, always-on CRO roadmap that aligns insights, experimentation, and strategic priorities across teams.
Serve as the technical owner for Optimizely and testing operations: You'll guide test setup, QA, launch, analysis, and platform governance, ensuring experimentation velocity and accuracy.
Translate data into meaningful action: By synthesizing funnel data, behavioral analytics, and experimentation insights, you will drive strategic decisions and identify the highest-impact opportunities for growth.
Foster alignment across teams: You'll collaborate with PMM, Creative, Amplify, SEO, International, Marketing Analytics, and Marketing Ops to ensure a cohesive and optimized experience across all Klaviyo.com surfaces.

Who You Are:

8+ years of product management experience, including 3+ years in growth or web product.
Proven success driving measurable top-of-funnel growth & conversion optimization for B2B SaaS or e-Commerce companies via personalization & experimentation.
Hands-on experience implementing AI-powered features in digital products.
Strong background in web analytics, experimentation, and funnel analysis.
Proficiency with analytics tools (Google Analytics, Tableau), A/B testing platforms, Product demo platforms, and CMS.
Understanding of SEO, Paid Search Optimization, marketing automation, and lead management platforms.
Ability to define product roadmaps, write detailed requirements, and deliver with agile teams.
Strong analytical mindset, experience in growth hacking via experimentation and PLG.
Excellent communication skills, ability to influence both technical and executive stakeholders.
Experience scaling global websites across multiple languages and markets
Knowledge of B2B SaaS or e-Commerce product growth models

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).

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