Web Strategist - University Relations

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Full Consideration Date:

Job Description:

Position Overview

Leads the university’s web strategy to support institutional priorities, including recruitment and enrollment growth; oversees the structure, navigation, and content strategy for key web priorities, ensuring alignment with brand voice, accessibility standards, and user experience best practices; develops and implements governance policies, optimizing content for search engines and conversion; collaborates with campus partners across marketing, IT, admissions, and academic units; defines and tracks key performance indicators for web effectiveness, leveraging analytics tools to provide insights and data-informed improvements.

Key Responsibilities

Required Qualifications

Bachelor’s degree in marketing, communications, web design, information technology or related field; at least three years of experience in web strategy, digital marketing, CX/UX or related field; experience managing large, complex websites; proficiency in SEO, LLMs/AI principles and GA4/analytics platforms; strong understanding of accessibility and usability best practices; and excellent project management, writing/editing, communication and collaboration skills required.

Preferred Qualifications

Experience managing websites in higher education; experience with Drupal or other enterprise-level CMS; and demonstrated experience with higher education marketing or enrollment strategy preferred.

Position Details:

Job Category:
Type of Position:
Service Schedule:

Application Instructions:

All application materials received by January 11, 2026, will be given full consideration. To apply for this position, please click on “Apply” and complete the Employment Application. The following materials must be attached when applying:

1) Resume
2) Cover Letter

You will be presented with the opportunity to attach multiple documents when completing the application. Before submitting your online job application, ensure that ALL required materials listed above have been uploaded. Once your job application has been submitted, you cannot make changes. If you have questions regarding this application process, please email careers-support@uni.edu or call 319-273-2422.

Compensation:
$57,000 to Commensurate
Pay Grade:

Pay Basis: Salary

Iowa enjoys a lower cost of living than many other states. See how the Waterloo-Cedar Falls area compares by utilizing the . Our overall compensation package is enhanced by for eligible non-temporary positions. To learn more about the vibrant Cedar Valley community, visit .

If you would like general assistance with the application process or an accommodation due to a disability, please contact Human Resource Services at hrs-employment@uni.edu or call (319) 273-2422.

All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

UNI is an Equal Opportunity/Affirmative Action employer. The University encourages applications from persons of color, women, individuals living with disabilities, and protected veterans. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, ethnicity, genetic information, marital status, national origin, political affiliation, pregnancy, race, religion, sex, sexual orientation, veteran or military status, or any other basis protected by federal and/or state law.

Campus Security & Crime Statistics, in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, information on crime statistics for recent years, Public Safety personnel and programs, building access, reporting crimes, safety suggestions, and policies, programs, and services regarding alcohol, drugs, and sexual abuse, is available in the UNI Annual Security and Fire Report. A paper copy is available from the Department of Public Safety, 030 Gilchrist Hall, University of Northern Iowa, Cedar Falls, IA 50614. Department of Public Safety, 030 Gilchrist Hall, University of Northern Iowa, Cedar Falls, IA 50614.