Website and SEO Specialist

Founded by a small group of educators, Michigan Schools & Government Credit Union (MSGCU) has been providing quality financial services to the community for more than 70 years and welcomes everyone in Michigan to bank with us. We are financial champions committed to helping our members achieve financial success by rallying behind them and their goals. As the sixth largest Credit Union in Michigan, MSGCU has 24 branch offices in Southeast Michigan, over 450 team members, 150,000 members, $4 billion in assets, and an average of 97% member satisfaction rating for two decades. We are a caring organization that strives to ensure an equitable and inclusive culture where everyone is valued and respected. Our dedication to team member engagement has contributed to the honor of being named a Top Workplace by The Detroit Free Press twelve years in a row.

If you have a passion for helping people and providing exceptional and dependable service, we want you on our team!

Information about our comprehensive total rewards package can be found here.

Overview of Responsibility: Maintains and executes MSGCU’s strategic website roadmap, ensuring site structure, usability, and strong organic search rankings. Manages website content development to align with brand standards and corporate goals.

• Website Maintenance and Development: Serves as a subject matter expert for MSGCU’s website presence, maintains the Content Management System (CMS), and performs day-to-day site maintenance. Evaluates and recommends emerging web technologies that enhance efficiency and ensure effective use of resources. Executes the website roadmap by completing components on a multi-year schedule to support long-term marketing strategy. Leads website research efforts to assess usability, design, site architecture, and competitive analyses. Works with stakeholders for input, provides direction relating to the digital experience, and aligns deliverables with objectives, member experience, and brand standards.
• Search Engine Optimization (SEO): Implements SEO strategies to improve MSGCU’s organic search rankings, including keyword research, on-page optimization, technical audits, and link building. Uses tools to monitor website performance, diagnose SEO issues, and recommend optimization tactics to drive member acquisition and engagement through improved visibility of digital channels.
• Digital Content Creation: Develops, designs, publishes, and maintains digital content across various formats, including web pages, blogs, infographics, videos, and financial education. Contributes to marketing planning efforts. Designs, creates and optimizes customized website copy, landing pages, and micro-sites for corporate projects or campaigns.

Core Competencies:

• Member Focus: Builds strong relationships (internal/external) and uses strong design skills to deliver member-focused digital media marketing solutions.
• Action Oriented: Uses strong organizational, project management, and analytical abilities to take on new opportunities and tough challenges with a sense of urgency and enthusiasm. Successfully prioritizes tasks and meets deadlines.
• Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals. Anticipates and adjusts contingency plans to effectively manage unplanned requests and changing priorities.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. Uses a consultative approach to gain an understanding of goals and objectives in order to develop an appropriate course of action.
• Communicates Effectively: Effective written and verbal communication skills that convey a clear understanding of the unique needs of different audiences and the suitability of different modes of communication. Effectively communicates design thought process, rationale for decisions, and intended impact of work product.
• Instills Trust: Gains the confidence of others by modeling honesty, integrity, authenticity, and behaviors that align with organizational values. Exemplifies courage by stepping up to address difficult issues.
• Self-Development: Actively seeks new ways to grow and be challenged using formal and informal development channels.
• Manages Ambiguity: Operates effectively even when things are not certain or the way forward is not clear. Ability to make significant progress and remain calm and confident when dealing with uncertainty. Maintains a positive attitude in high pressure situations.

Education and Experience Requirements:

• Bachelor’s degree in Marketing, Graphic Design, Digital Marketing, or related field required; and
• 3 years of website design experience, including:

• Website maintenance including basic HTML, design knowledge, and SEO principles

• Content writing and editing, including keyword research

• Data analysis and interpretation skills, with preference to Google Analytics and SEO reporting

• Managing third-party providers such as web hosting providers, content management providers, developers, and creative agencies

• Google Analytics (GA4) certification highly desired.
• Preferred experience includes creating and editing video content and working with financial services products. Proficiency in website development (CMS, landing pages, microsites, templates, style sheets, and CSS), Adobe Creative Suite (PhotoShop, InDesign, Illustrator, Premiere Pro, etc.), and Microsoft Office software.

Working Conditions:

• Office and branch location environment with little discomfort from noise, extreme temperature, dust, or other factors.
• Occasionally required to travel throughout MSGCU's service area as business needs require. Occasional travel to trade activities and/or vendor conferences.
• Exposed to potentially hazardous conditions, such as robbery. Receives detailed instructions and security procedures on an annual basis to minimize risk.
• This work involves sitting most of the time with brief periods of walking or standing and may occasionally require lifting and/or moving up to 10 pounds.

Compensation and Benefits:

Competitive salaries are just the starting point for MSGCU team members. Generous health benefits, vacation time, retirement plan contributions and discounts on loans and phone service also come with the job.

• Annual salary begins at $62,000
• Medical, dental and vision on your first day! You can choose the most generous Health Savings Account (HSA)-eligible medical plan with no monthly premium for you (and your family)
• If you are at least 21 years old, you will receive a 3% contribution from MSGCU, and a 100% match for the next 7% you contribute to your 401(k)
• You will enjoy 12 paid holidays and up to 120 hours of PTO your first year of service (pro-rated based on start date)
• More information about our comprehensive total rewards package can be found here.