Key Responsibilities:Shopify Website Management:
- Manage, update, and maintain the Shopify eCommerce website.
- Add, edit, and optimize product listings, categories, collections, and pages.
- Implement and test new features, apps, and integrations as needed.
- Ensure a seamless user experience across desktop and mobile platforms.
- Monitor and resolve website performance issues, bugs, and downtime.
- SEO (Search Engine Optimization):
- Perform on-page SEO: meta tags, alt tags, internal linking, keyword optimization, structured data, etc.
- Develop and execute off-page SEO strategies: backlinks, guest posting, directory submissions, etc.
- Use tools like Google Analytics, Search Console, Ahrefs, SEMrush, or similar to track and report performance.
- Conduct regular SEO audits and implement improvements.
General Website & Content Tasks:
- Collaborate with content creators and designers to publish blogs, banners, landing pages, and marketing content.
- Optimize site structure and navigation for better UX and crawlability.
- Ensure all content is SEO-friendly and up to date.
Analytics & Reporting:
- Track website KPIs including traffic, bounce rate, conversion rate, and page performance.
- Provide monthly performance reports with insights and recommendations.
- Implement and track marketing campaigns and promotions on the site.
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- Additional Responsibilities:
- Work with developers or freelancers when advanced technical changes are needed.
- Stay updated with industry best practices in SEO, eCommerce, and digital marketing.
- Ensure compliance with privacy, accessibility, and data regulations.
Job Type: Full-time
Pay: ₹11,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person