Website Marketing Manager

This is not a remote position. This position will be based in our University Administration office located at 5555 Greenwich Road, Virginia Beach, VA 23462

Position Summary
Are you seeking a career at a university that promotes the enhancement of each student’s professional and personal life through education? Then a career as a Website Marketing Manager with ECPI University may be for you!

The Website Manager oversees the development, maintenance, and optimization of ECPI University’s internal and external websites to ensure they are visually engaging, accessible, user-friendly, and aligned with the University’s strategic goals. This role involves coordinating website projects, managing content updates, ensuring technical functionality, and implementing best practices in web design, analytics, and SEO.

Primary Responsibilities

• Manage the day-to-day operations of ECPI University’s websites, ensuring functionality, usability, and consistency across all platforms.
• Oversee design, structure, and content updates to support marketing, admissions, and academic initiatives.
• Collaborate with internal departments to translate non-technical business requirements into effective, dynamic web solutions.
• Plan and implement site improvements, new features, and navigation structures to enhance the user experience.
• Supervise website performance through analytics tools, generating insights to improve engagement and conversion.
• Ensure compliance with accessibility standards (ADA) and adherence to branding and design guidelines.
• Support search engine optimization (SEO) and web analytics strategies through effective content management and coding practices.
• Manage a queue of web requests and coordinate with design, content, and IT teams to ensure timely completion.
• Maintain and update site infrastructure, CMS configurations, and hosting environments in partnership with technical staff.
• Stay current with industry trends, emerging web technologies, and higher education best practices.

Education/Experience

• Associate’s degree or its equivalent and/or 2 years of experience in website management, digital marketing, or related field required.
• Experience managing websites using content management systems (WordPress preferred).
• Familiarity with web analytics (Google Analytics, Tag Manager) and SEO best practices.
• Working knowledge of web technologies such as HTML, CSS, PHP, and SQL Server a plus.

Skills/Abilities

• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• Excellent problem-solving, communication, and collaboration abilities.
• Understanding of layout principles, responsive design, and user experience (UX) concepts.
• Proficiency in Adobe Creative Suite or other design tools.
• Ability to analyze data and make informed decisions to improve site performance.

Why Join ECPI?

• Shape the digital front door for thousands of students.
• Play a key role in transitioning to modern platforms and technologies.
• Collaborative, mission-driven culture.
• Competitive salary plus full benefits.

Benefits of Employment

ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:

• Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
• Competitive compensation and medical/dental benefit plans
• PTO and holiday pay
• 401(k) participation with possible employer contributions

ECPI University is proud to be an Equal Opportunity Employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.